Commerce Audiences | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Turn intent into outcomes with audiences built on real commerce data
Most audiences are built on assumptions. Criteo Commerce Audiences are built on what shoppers actually search, view, and buy across 17,000+ ecommerce sites and 200+ retailers. That’s the difference between guessing and knowing.
Say goodbye to the guesswork
Reach your next best customer wherever they are. No guesswork. No assumptions. No compromises.
The world’s largest open commerce data set
Our audiences are built with data from 17,000+ ecommerce and 200+ retailer sites.
Audiences that are built different
The building blocks are signals like searches, product views, and purchases.
You can’t spell ‘audiences’ without ‘AI’
Criteo commerce AI connects the dots between users and the products they’ll love.
Privacy is in our DNA
Commerce Audiences only use data that consumers have explicitly agreed to share.
A product catalog that goes on and on (and on)
Audiences built from 5 billion products, 4000 categories, and $1 trillion in transactions.
TYPE OF AUDIENCES
Reach the right people. Sell more stuff.
Criteo Audiences
Powered by signals from 17,000 ecommerce sites and thousands of open web publishers. From searches to purchases, our commerce AI turns real shopper behavior into audiences built to perform.
Retailer Audiences
Built from retailer online and offline data and activated onsite or offsite. With access to 200+ global retailers, reach shoppers at the perfect moment through the retail partners they already trust.
Advertiser Audiences
Activate your own first-party data across Criteo’s network. CRM and customer data become addressable audiences you can reach at scale – without losing control or signal quality.
Custom Audiences
Combine Criteo data with your own to create tailored segments designed around your business goals – not one-size-fits-all definitions. These are audiences built your way.
Make every shopping moment smarter with commerce intelligence
Built on real shopping behavior and powered by commerce AI, these audience segments help you reach people based on what they’re doing, what they want next, and when they’re most likely to click ‘buy’.
Behavioral
Target by real shopping and browsing behavior across the open web.
In-Market
Reach shoppers actively researching products or brands like yours.
Affinity
Engage people by interests and the content they consume on publisher sites.
Prospecting
Combine behavioral and contextual signals to widen your reach.
Lookalike
Turn your (or a retailer partner’s) offline CRM and POS into audiences.
Contact list
Turn your (or a retailer partner’s) offline CRM and POS into audiences.
Events
Re-engage based on actions like views, add-to-cart events, and purchases.
Predictive
Use AI to target existing customers based on what they’re likely to do next.
See how brands are turning intent into outcomes
Discover why 17,000+ global clients have already partnered with Criteo.
Sephora Germany 25% of sales from retargeting campaign came from Similar Audience prospects
Fnac Darty
<0.25€
Cost per visit
Aiper 18% Uplift in first-time buyers
Insights
FAQs
Where are commerce signals sourced to create Commerce Audiences?
Commerce Audiences are built from consented deterministic and/or probabilistic signals observed across Criteo’s network of 17,000+ ecommerce sites, 200+ retailers, and thousands of publisher sites. We shape those signals into two attribute types:
- Product attributes. Categories, brands, and price quantiles.
- User attributes. Country, gender, buying power, and content consumption.
Signals come from real activity like searches, product views, purchases, content views, and ad interactions.
What signals build Commerce Audiences, and how many per segment?
It depends on the segment and how shoppers behave. Some audiences are defined by one strong action (like a specific product search or cart activity). Others blend multiple signals (search + views + purchases + content + ad engagement). In short: each audience uses as many data points as needed to reflect real intent, not a fixed number.
How does Criteo build Commerce Audiences?
Commerce Audiences are built with machine learning that turns consented commerce signals into dynamic audience segments. Our models analyze patterns in shopper behavior, then score and rank users based on how likely they are to take specific actions, like engaging, converting, or buying.
These audiences aren’t static lists. They’re automatically generated and refreshed twice per day (every 12 hours) based on the latest user interactions, so your targeting stays aligned with real, current shopping intent.
What is the pricing for Commerce Audiences?
Pricing depends on the audience type and the solution where you activate it. Here’s the general guidance from the table:
- Commerce Growth: Criteo, Advertiser, and Custom Audiences: No additional fees. Retailer Audiences: n/a.
- Commerce Grid: Criteo and Custom Audiences: Flat CPM. Retailer Audiences: Flat CPM or share of media cost (varies by retailer). Advertiser Audiences: No additional fees.
- Commerce Max: Retailer Audiences: Flat CPM. Other audience types: n/a.
For exact rates and retailer-specific terms, contact the relevant product marketing team for each Commerce Media Platform solution.