Solutions for CE brands | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Switch on smarter campaigns
Reach the right electronics shoppers by tapping into billions of intent signals, precise audiences, dynamic messaging, and omnichannel activation to drive more sales on brand.com or retailer.com.
Turn research and hesitation into action
Challenge 1
Big-ticket items mean big research before every buy.
Problem Consumer electronics often come with a high price tag, leading to more research and consideration and a longer journey prior to purchase.
Solution Activate a multi-channel campaign across the open web, retail media, social, and CTV to stay top of mind as shoppers research and weigh their options.
How Criteo helps Our omnichannel advertising solutions help you reach electronics shoppers across every screen, every stop, every step of their journey.
Challenge 2
Frugal shoppers will think twice about pricey devices.
Problem Price-conscious consumers are less likely to splurge on new electronics that hit their wallets too hard.
Solution Match consumers to products that fit their lifestyle, highlighting prices, add-ons, and product specs that are right for them.
How Criteo helps With Commerce Audiences, segment users by spending patterns or product price points to connect in-market consumers to all of your product lines.
Ad tech to help you sell your tech
Performance Media
Retail Media
Commerce Audiences
Full-funnel activation
Measurement
From smartphones to smart homes—reach shoppers eyeing their next gadget
Every CE shopper’s path to their next device looks different. Using AI and real-time commerce signals, we build hyper-relevant electronics audiences. Whether they’re comparing specs, saving items to a wishlist, or ready to buy, we connect you with them at the right moment.
Target every tech shopper
Hi-fi fans, deal hunters, gamers – reach them all by customizing audiences based on SKU, category, and/or price point.
Optimize with conversion data
Conversion Events unlock full-funnel optimization—track engagement, leads, and more beyond visits and sales.
Turn CRM data into sales
Leverage your CRM data to reach customers who have shown interest or purchased your products.
Engage CE shoppers everywhere
Drive product discovery with a mix of video and display ads across the open web, social, and CTV. Reach CE shoppers where they’re streaming and scrolling, tell your brand story, and spark their next upgrade.
Raise your ROAS
Create a seamless experience and boost ROAS by pairing upper funnel video and display with lower funnel retargeting.
Smarter bids, better results
Always hit your goals with AI that automatically adjusts bids to ensure campaigns meet your chosen KPI.
Personalize ads for every shopper
Show the right product to the right person at the right time with Dynamic Creative Optimization technology.
Get a high-definition view of what your campaigns are delivering
No one likes a blurry picture. Clearly see the impact of your campaigns with analytics that show you how every channel and format is performing across a wide range of metrics.
Measure offline and online sales
Bring your offline sales data into the picture to see the full impact of your campaigns.
Measure new-to-brand customers
See how campaigns are driving new-to-brand buyers, growing your base, and winning share from competitors.
Set your own windows
Flexible attribution windows let you align measurement with the right buying cycle and shopper behavior.
Reach electronics shoppers at the digital point of sale
Will shoppers see your brand on the digital shelf? Ensure visibility, influence consideration, and drive conversions on retailer websites with a full-funnel retail media approach.
Attract with onsite video
Tell your brand story while simultaneously presenting products for purchase with a powerful format that blends branding and performance.
Influence with onsite display
Help shoppers put you at the top of their consideration list with premium placements such as homepage banners and in-grid ads.
Convert with sponsored products
Ensure visibility on search results and product detail pages. Run in tandem with onsite video and display to boost performance.
Reach retailer audiences on the open web
Connect with your ideal audience earlier in their shopping journey. Inspire purchases and boost brand awareness by reaching unique audiences across the open internet.
Extend your reach
Target audiences using retailer first-party data across the open web, ensuring precise targeting and broader exposure.
Stand out with offsite display
Use static and dynamic images to highlight brand and product messaging, helping to build awareness and consideration across the open internet.
Tell your story with offsite video
Use compelling video content to inspire purchases and foster brand affinity, utilizing existing video assets for seamless deployment.
Tie everything back to sales
The beauty of retail media? You can directly connect your ads to sales at the product level.
Understand overall performance
Track by solution, keyword, location or product. Improve efficiency with missed opportunities report and budget recommendations.
Assess brand competitiveness
See how your KPIs compare to category benchmarks and measure changes in your share of a category or keyword.
See the online/offline impact
Get a holistic view of the impact of your media spend by tying ad exposure to in-store sales on select retailers.
What’s powering consumer electronics purchases in 2025?
A few insights from our Global Consumer Electronics report:
Gamers are power buyers. Gamers are up to 9X more likely to buy complementary electronics, making them perfect cross-sell targets.
X marks the spot for loyalty. While Gen X strongly favors brands they know (60%), Gen Y and Z show more openness to novelty.
22 chances to win. On average, CE shoppers consider up to 22 products before purchasing, especially in higher-priced categories.
Plug in to the latest CE trends
Download the Consumer Electronics Pulse 2025 report, built on real-world sales and traffic data from our global brand and retail partners.
FAQs
How Criteo can help power your consumer electronics media strategy?
Criteo empowers consumer electronics brands with a full-funnel commerce media platform that connects shoppers to products at every stage of the journey. Using AI and real-time commerce signals, Criteo builds hyper-relevant audiences—from spec-comparing researchers to ready-to-buy shoppers—and activates campaigns across CTV, OLV, display, native, social, and retail media placements.
What is consumer electronics advertising?
Consumer electronics advertising refers to marketing efforts aimed at promoting electronic products like smartphones, TVs, laptops, and wearable devices to consumers. It typically highlights product features, innovations, and lifestyle benefits through channels such as digital media, TV, and social platforms.