Solutions for CE brands | Criteo
Meet Criteo GO: smarter advertising starts here!
Switch on smarter campaigns
Reach the right electronics shoppers by tapping into billions of intent signals, precise audiences, dynamic messaging, and omnichannel activation to drive more sales on brand.com or retailer.com.
Turn research and hesitation into action
Challenge 1
Big-ticket items mean big research before every buy.
Problem
Consumer electronics often come with a high price tag, leading to more research and consideration and a longer journey prior to purchase.
Solution
Activate a multi-channel campaign across the open web, retail media, social, and CTV to stay top of mind as shoppers research and weigh their options.
How Criteo helps
Our omnichannel advertising solutions help you reach electronics shoppers across every screen, every stop, every step of their journey.
Challenge 2
Frugal shoppers will think twice about pricey devices.
Problem
Price-conscious consumers are less likely to splurge on new electronics that hit their wallets too hard.
Solution
Match consumers to products that fit their lifestyle, highlighting prices, add-ons, and product specs that are right for them.
How Criteo helps
With Commerce Audiences, segment users by spending patterns or product price points to connect in-market consumers to all of your product lines.
OUR PLATFORM
Ad tech to help you sell your tech
Performance Media
Retail Media
Commerce Audiences
Full-funnel activation
Measurement
From smartphones to smart homes—reach shoppers eyeing their next gadget
Every CE shopper’s path to their next device looks different. Using AI and real-time commerce signals, we build hyper-relevant electronics audiences. Whether they’re comparing specs, saving items to a wishlist, or ready to buy, we connect you with them at the right moment.
Target every tech shopper
Hi fi fans, deal hunters, gamers – reach them all by customizing audiences based on SKU, category, and/or price point.
Optimize with conversion data
Conversion Events unlock full-funnel optimization—track engagement, leads, and more beyond visits and sales.
Turn CRM data into sales
Leverage your CRM data to reach customers who have shown interest or purchased your products.
Engage CE shoppers everywhere
Drive product discovery with a mix of video and display ads across the open web, social, and CTV. Reach CE shoppers where they’re streaming and scrolling, tell your brand story, and spark their next upgrade.
Raise your ROAS
Create a seamless experience and boost ROAS by pairing upper funnel video and display with lower funnel retargeting.
Smarter bids, better results
Always hit your goals with AI that automatically adjusts bids to ensure campaigns meet your chosen KPI.
Personalize ads for every shopper
Show the right product to the right person at the right time with Dynamic Creative Optimization technology.
Get a high-definition view of what your campaigns are delivering
No one likes a blurry picture. Clearly see the impact of your campaigns with analytics that show you how every channel and format is performing across a wide range of metrics.
Measure offline and online sales
Bring your offline sales data into the picture to see the full impact of your campaigns.
Measure new-to-brand customers
See how campaigns are driving new-to-brand buyers, growing your base, and winning share from competitors.
Set your own windows
Flexible attribution windows let you align measurement with the right buying cycle and shopper behavior.
What's powering consumer electronics purchases?
A few insights from our global Consumer Electronics Pulse 2026 report:
Longer journeys, bigger decisions
CE shoppers take the longest path to purchase, often researching for weeks and consulting multiple sources before buying.
Shoppers are comparing more than ever
CE shoppers browse more products and retailers before buying, making visibility across channels critical to winning the sale.
AI is shaping the path to purchase
Nearly half of CE shoppers use AI assistants when shopping, making it an important new touchpoint for discovery and decision-making.
Plug in to the latest CE trends
Download Criteo’s Consumer Electronics Pulse 2026 for global shopper insights and marketing opportunities, powered by commerce data from hundreds of brands and retailers and a survey of 6,200+ consumers worldwide.
3 top tips for CE companies
Go for the cross-sell.
Build predictive audiences based on trigger products to re-engage shoppers with complementary items.Keep ads powered on.
More research, more comparison, and more help from AI requires marketers show up early, often, and everywhere.Run multi-retailer campaigns.
Shoppers that retailer hop look at more brands and transact and spend more—visibility across retailers is key.
Top CE brands driving growth with Criteo
Discover why 17,000+ global clients trust Criteo as their preferred partner.
855%
Uplift in conversion rate for users exposed to both onsite and offsite ads
FAQs
Got questions? We've got answers.
How Criteo can help power your consumer electronics media strategy?
Criteo empowers consumer electronics brands with a full-funnel commerce media platform that connects shoppers to products at every stage of the journey. Using AI and real-time commerce signals, Criteo builds hyper-relevant audiences—from spec-comparing researchers to ready-to-buy shoppers—and activates campaigns across CTV, OLV, display, native, social and retail media placements.
What is consumer electronics advertising?
Consumer electronics advertising refers to marketing efforts aimed at promoting electronic products like smartphones, TVs, laptops, and wearable devices to consumers.
Which advertising strategies work best for CE brands?
The most effective CE advertising strategies combine educational content, omnichannel campaigns, and AI-driven audience targeting.