Meet Criteo GO: smarter advertising starts here!

Platform

• Commerce Media Platform: The connected commerce media environment for the open internet.
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
• Criteo GO: Self-service performance advertising powered by Criteo AI.
• Commerce Max: For brands & agencies looking for retail media on the open internet.
• Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
• Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

Technology

• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
• Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
• Predictive Bidding: Bids based on the predicted value of each user to save you money.
• Product Recommendations: Intent-based recommendations that drive more sales.
• Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.

Blog

Introducing Agentic Audiences

Solutions

By business

• For Advertisers: Connect products to people with performance media and retail media.
• For Retailers: Earn incremental revenue with retail media.
• For Media Owners: Grow revenue faster with the power of commerce.
• For Agencies: Differentiate and deliver value with commerce intelligence.
• For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

• For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
• For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
• For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook

Capabilities

Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
• Customer Retention: Increase customer lifetime value from people who already know you.
• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
• Video Advertising: Drive discovery and engagement with online video.
• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Blog

Cross-channel marketing strategies for 2026: A practical guide for small teams

Resources

General

• Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
• Blog: Fresh insights on commerce media and digital advertising.
• Success Stories: How others have realized their goals by partnering with Criteo.
• Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
• Glossary: Definitions of the most common digital advertising terminology.
• Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
• Events: See where Criteo will be next.

Creative Formats

• Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
• Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
• Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen.

About

• Company: Get to know Criteo.
• Investors: Information for investors.
• In the News: Press releases and mentions.
• Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
• Sustainability: Our approach for a sustainable future.
• Trust Center: Our ad ethics, privacy, security and business integrity practices.
• Careers: Explore open opportunities.

TRUST CENTER

Have confidence in every connection

Discover how we build trust through integrity and the highest standards in ethics, privacy, security, and safety.

An advertising ecosystem built on trust

We’re dedicated to protecting users, partners, and data and to making digital advertising transparent and accountable for everyone.

Advertising Trust & Safety

We ensure a trusted and safe advertising ecosystem through our rigorous protections for brands, consumers and media owners; advanced AI; and strong global partnerships.

Privacy

We believe that prioritizing privacy benefits our clients, partners, and the users they serve.

Security

We use industry-leading technologies and processes to protect users’ data from unauthorized access, loss, or misuse.

Business integrity

Integrity guides how we do business every day.

Proven trust and safety

Product Ethics Committee

Our Product Ethics Committee (PEC) ensures that our AI-driven advertising products are developed and operated with fairness, transparency, and accountability.

Additional Resources

Explore more

Access our governance documents, learn about our certifications, and more below.

Updates

Resource

Criteo Advertising Guidelines To ensure a trustworthy advertising ecosystem, Criteo requires all its advertising partners to uphold high ethical standards.

Governance

Governance and Code of Conduct The policies and guidelines that our Board and our company follow.

FAQs

Got questions? We've got answers.

How does Criteo ensure data privacy?

Criteo uses privacy-by-design principles, pseudonymization of data, and provides consumers with control over their data through opt-out options and transparency measures.

What are Criteo’s key privacy practices?

Criteo does not collect personally identifiable information (PII), uses hashed identifiers, honors user opt-outs, and complies with data protection regulations such as GDPR and CCPA.

Is Criteo compliant with global data protection laws?

Yes, Criteo complies with regulations like GDPR (EU), CCPA (California), and other regional data privacy laws, and works closely with regulators and legal teams to remain up-to-date.

What options do users have to control their data with Criteo?

Users can opt out of Criteo advertising, access privacy settings, and learn how their data is used via clear consumer rights portals.

How does Criteo support transparency?

Criteo provides clear documentation, consumer resources, and direct contact points to ensure users and partners understand its data practices.