Solutions for Beauty brands | Criteo
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Ad campaigns that are a thing of beauty
Acquire, convert, and reengage beauty lovers with Criteo’s full-funnel advertising solutions. Whether they’re discovering new brands in a beauty haul video or visiting a retailer to restock their favorites, Criteo can help you shine bright.
Inside the modern beauty buying ritual
A few insights from our latest Health & Beauty Pulse 2026 report:
- Beauty routines are open to change.
- Beauty shoppers browse an average of 19 makeup products before purchasing.
- Research builds confidence.
- 46% of shoppers rely on reviews and ratings before making a purchase.
- AI is becoming a beauty advisor.
- 38% of shoppers already use AI assistants while shopping for beauty products.
Top tips for beauty companies
- Earn a place in shoppers' routines. Beauty shoppers are open to discovering new brands. Cross-channel, full-funnel campaigns help keep your brand visible from discovery through purchase.
- Help shoppers buy with confidence. Shoppers are researching more before they buy. Dynamic creative, personalized recommendations, and AI-powered optimization help deliver the right products at the right moment.
- Expand your reach across retailers. Beauty shoppers compare products across multiple retailers before making a purchase. Multi-retailer campaigns help you reach more shoppers and stay part of the consideration set.
Discover the beauty of today’s shoppers
Download Criteo’s Health & Beauty Pulse 2026 for the latest global shopper insights and marketing opportunities, backed by commerce data from hundreds of brands and retailers alongside insights from more than 4,500 consumers.
Solutions to capture shoppers from swipe to swoon
Performance
Find beauty shoppers who’ll be receptive to you
Use AI and real-time commerce signals to reach hyper-relevant beauty audiences with the right message at the right time.
Over 100 segments
Connect with skincare lovers, deal hunters, and other niches based on actual browsing and buying patterns.
Use AI to discover new customers
Scale awareness, acquisition, or both with prospecting and lookalike audiences built from thousands of Health & Beauty intent signals.
Build your ideal audience
Easily combine beauty interests and behaviors to create the perfect segment for your campaign with Audience Builder.
Beauty is highly individual—beauty ads should be, too.
Personalization technology ensures you serve minimalists or bold glam lovers the perfect ad based on their unique vibe or budget.
Show them you know them
Data from interactions with billions of beauty products shows who’s a lipstick lover and who’s a hair care fanatic, for ads that make shoppers feel seen and understood.
Show the right products
Commerce AI predicts and recommends products tailored for each shopper to deliver a better experience for them and bigger returns for you.
Show the right ad creative
Dynamic Creative Optimization technology can generate trillions of unique combinations to ensure ads are tailored for each shopper.
Be there from inspiration through repeat purchase
Attract new customers, keep them coming back, or win over brand switchers with a full-funnel approach that delivers commerce outcomes at every stage of the customer journey.
Acquire new customers
Activate tailored video and display ads across the open web and social to engage with shoppers at the beginning of their buyer journey.
Create brand loyalists
Keep customers coming back with personalized retention campaigns that drive repeat purchases and increase lifetime value.
Bring browsers back to buy
Bring shoppers back with dynamic retargeting campaigns that remind them why your product is the best choice.
Reach beauty shoppers at the digital point of sale
Will shoppers see your brand on the digital shelf? Ensure visibility, influence consideration, and drive conversions on retailer websites with a full-funnel retail media approach.
Attract with onsite video
Tell your brand story while simultaneously presenting products for purchase. with a powerful format that blends branding and performance.
Influence with onsite display
Help shoppers put you at the top of their consideration list with premium placements such as homepage banners and in-grid ads.
Convert with sponsored products
Ensure visibility on search results and product detail pages. Run in tandem with onsite video and display to boost performance.
Tie everything back to sales
The beauty of retail media? You can directly connect your ads to sales at the product level.
Understand overall performance
See performance by solution, keyword, location or product. Improve efficiency with missed opportunities report and budget recommendations.
Assess brand competitiveness
See how your KPIs compare to category benchmarks and measure changes in your share of a category or keyword.
Prove incrementality
Understand the incremental impact of campaigns and see the effect on conversions of combining solutions in a full funnel activation.
Ready for beauty campaigns powered by commerce intelligence?
Learn more about our commerce media solutions.