Commerce Yield | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
Introducing Agentic Audiences
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Data Monetization
Make the most of your data
- Enhanced Targeting & Personalization: Use customer insights to create targeted campaigns and personalized experiences that boost engagement.
- Data-Driven Decisions: Use real-time analytics and closed-loop reporting to optimize spend and measure online and offline impact.
- Omnichannel Strategy: Reach high value customers and connect online intent to in-store outcomes.
Why Commerce Yield?
- Demand at scale: Access demand from 2,500 brands and 185+ agencies.
- Powerful commerce dataset: Easily onboard and connect your first-party data.
- Cross-channel commerce intelligence: Connect your offsite and onsite media.
- Flexibility and control: Maintain full control over your data and decide which advertisers have access to which inventory.
- Closed-loop reporting: Help advertisers understand performance with real-time insights.
FAQs
What retailer and brand verticals does Criteo support?
Criteo works with brands and retailers across multiple regions, maturity levels, and verticals.
How does Criteo keep my first party data secure?
Criteo adopts a privacy-safe approach, collects only necessary data, and honors opt-outs that align with industry initiatives.
What partners does Criteo work with?
Criteo has relationships across brands, agencies, and API partners, enabling retailers to leverage Criteo-sourced demand.