Dynamic Retargeting

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Dynamic Retargeting

Turn missed moments into money

Re-engage visitors with dynamic, personalized ads across the web and social. Maximize performance with campaigns optimized by AI built for commerce.

The best retargeting in the business

Efficiency and performance are the name of the game--we’ve been delivering that at scale for 20 years.

Proven performance with measurable impact

Criteo AI is trained on trillions of commerce data points to predict the optimal moment, bid, and product for every ad. Integration with GA4 and other third-party measurement proves incremental lift.

Personalization that predicts the next purchase

We combine your data with our AI to go beyond the last product viewed, using deep commerce insights to dynamically recommend items each shopper is most likely to buy next, lifting engagement and conversion rates.

Premium, multi-channel reach

Ensure your ads show up wherever shoppers browse and buy. We connect high-value shoppers across brand-safe, premium publishers, top social channels, and multiple formats, including video, rich media, and dynamic.

Launch a performance-driven campaign in minutes

Create a GO campaign to automatically maximize conversions, with AI handling targeting, bidding, and delivery.

Features

Smart retargeting built for big returns

Get the most value for your money.

Predictive bidding technology optimizes in real time based on intent and conversion probability to maximize ROAS and spend efficiency. Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.

Serve the right ad for every shopper.

Dynamic Creative Optimization+ technology automatically updates ads with live prices, availability, and personalized product recommendations. Criteo’s commerce AI uses 120+ shopper intent signals to create a unique ad for every user designed to get the highest engagement.

Be where your audiences are.

Cross-channel supply access delivers ads across premium open web, social, video and in-app inventory using commerce-driven targeting. With thousands of the world’s top media owners in our open network, you get better placements across leading sites.

Prove impact.

We provide incrementality-ready measurement to show the true impact of campaigns. Easily integrate with Google Analytics 4 and other third-party tools to measure incremental sales and optimize based on true performance.

FAQs

Got questions? We've got answers.

How is Criteo dynamic retargeting different from other retargeting solutions?

Criteo personalizes every impression in real time, ranking products a shopper viewed, added to cart or is likely to buy next. Criteo AI blends price, availability, user engagement, and your business rules to go beyond last browsed and maximize conversions.

What do we need to get started?

Just two essentials, setup is fast from there with most clients going live in days from our self-service platform:

• Product feed (product ID, title, price, image). No feed yet? You can start with responsive ads and add a catalog later for full Dynamic Retargeting.
• Criteo OneTag to capture site/app events like views, cart events, purchases that power optimization.

How is performance measured and can we prove incrementality?

We optimize to your KPI (revenue/ROAS, CPA) and align to your attribution. Reporting is flexible and can map to your analytics stack like Google Analytics.

Can Criteo be tuned for pure lower-funnel retargeting, or is it only for full-funnel campaigns?

Criteo is designed for the full funnel but can absolutely be configured for pure lower-funnel performance. Advertisers can focus campaigns on high-intent audiences (such as cart abandoners or recent visitors), optimize to strict ROAS/CPA goals, and use dynamic product ads that reflect each user’s real browsing and purchase signals.