Customer Retention | Criteo
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CUSTOMER RETENTION
Turn one-and-done into loyalty that lasts
Use smart commerce AI to automatically engage high-value shoppers across every channel – then keep them coming back again. And again. And again.
Trusted by 17,000+ global advertisers
Goodbye, churn. Hello, return.
Criteo’s customer retention solutions combine the world’s largest commerce dataset with commerce AI to help you retain, grow, and win back your best customers.
Keep new customers coming back
Brands working with Criteo have seen the odds of a second purchase rise by 55%.
Re-engage at-risk customers
Get more repeat revenue and rely less on the customer acquisition hamster wheel.
Win back inactive customers
Nudge lapsed shoppers with intent-led campaigns powered by Criteo commerce AI.
Timing is everything
Trusted by more than 17,000 advertisers to deliver the right message at the right time.
Right-size your spend on growth
It costs five times more to win a new customer than to keep one, yet many brands still lean too heavily on acquisition. Balance both for better results.
Avoid the 90-day trap
The window is short. Up to 90% of customers go inactive within 90 days without proactive engagement. Use Criteo to identify loyalty wobbles, time the next touchpoint, and keep shoppers engaged.
There’s no crystal ball
Without the right data, it’s tricky to see where shoppers are in their journey or what they’re really worth. Criteo turns commerce signals into actionable insights – helping you anticipate, personalize, and grow long-term value.
FEATURES
Keep your best customers coming back for more
Grow loyalty at every stage of the journey
Whether they’re brand-new (0-1 months), at risk (1-13 months), or inactive (13+ months), Criteo helps you re-engage shoppers with personalized messaging and smart automation.
Put your first-party data to work
Plug in your CRM, CDP, or customer data to create precise retention audiences with over 70% match rates. Criteo supports 20+ integrations and event-based segmentation, so you can update targeting in real time.
Campaigns that get smarter with every purchase
Our commerce AI optimizes for what really matters: repurchase rate, lifetime value, and cross-sell potential. With built-in life stage reporting and real-time performance tracking, your campaigns keep learning and performing better over time.
Say goodbye to guesswork
Go beyond basic segments with AI-powered targeting rooted in real shopping behavior. Whether it’s reactivating lapsed buyers or rewarding loyal ones, Criteo’s Commerce Audiences help you find, engage, and grow the customers that matter most.
Have questions?
Check our FAQs section or ask our Criteo Assistant.
Check our FAQs Ask our AI Assistant
Better targeting starts at home
Use your first-party data to connect, convert, and keep customers coming back.
Customer Data Platforms (CDPs)
Connect Segment, mParticle, Tealium, and more for instant audience activation.
CRM and email integrations
Upload lists from Klaviyo, Bluecore, Mailchimp, and HubSpot with 70%+ match rates.
Event-based segmentation
Capture live shopper actions with OneTag to build dynamic, responsive audiences.
Offline data integration
Upload in-store transactions and offline signals via API or secure file upload.
Wins worth coming back for
Discover why 17,000+ global clients have already partnered with Criteo.
Electrolux leverages social inventory to scale campaign reach and drive +265% revenue
+265%
Revenue YoY
Zenni scales efficiently with +38% ROAS using Criteo’s full-funnel display solution
+38%
ROAS above target in H1 2025
Immobiliare.it boosts conversion rate by 246% with predictive AI and custom creative
+246%
Conversion rate compared to static ad interactions
See your brand in all the right places
Global premium inventory with efficient delivery, sustainable addressability, and transparent measurement.
INSIGHTS
Get up to speed on customer retention
The latest strategies, trends, and technical resources you need to grow loyalty and repeat revenue.
Help Center
What's new? Get up to date with the latest and greatest updates to Commerce Growth.
Resource
Addressability Read up on Criteo’s approach to the ever-changing world of addressability.
Get Started
API documentation Explore detailed guides, specs, and examples to integrate Criteo capabilities into your own tech stack.
Find customers that stick with Criteo
Ready to turn a first-time purchase into lifetime loyalty?
FAQs
Got questions? We've got answers.
Why is retention as important as acquisition?
Winning new customers is only half the battle – keeping them is what drives long-term growth. Retained customers spend more, buy more frequently, and are more likely to advocate for your brand.
How does Criteo help brands improve customer retention?
Criteo’s AI-powered platform uses commerce insights to identify your existing customers across the open internet and re-engage them with personalized ads, offers, and recommendations that keep your brand top of mind.
Can Criteo campaigns target both acquisition and retention goals?
Yes. With Criteo Commerce Growth, you can run campaigns focused on acquiring new shoppers, re-engaging lapsed customers, or upselling to loyal buyers – all from one unified platform.
What kind of customer segments can I target?
Typical retention audiences include:
- Loyalty club members with exclusive offers
- One-time buyers to encourage repeat purchases
- Seasonal or occasional shoppers
- At-risk customers to prevent churn
- Lapsed or inactive customers to win them back
How is performance measured?
Criteo provides transparent reporting with metrics such as repeat purchase rate, customer lifetime value uplift, incremental sales, and return on ad spend, so you can see the true impact of your retention campaigns.
How does data integration work?
Criteo integrates seamlessly with 20+ leading data platforms, CDPs, and CRMs. You can upload contact lists, connect via API or SFTP, or leverage on-site event tracking. This flexibility ensures you can activate retention campaigns with the data sources you already use.
How does Criteo ensure data privacy and security?
Criteo follows a strict privacy-by-design approach. All data is pseudonymized (e.g., hashed emails), securely stored in our own EU-based data centers, and only used with proper user consent. We comply with GDPR and global data protection laws, ensuring user privacy while keeping campaigns effective.
Which ad formats and channels are available?
Retention campaigns run across Display, Native, and Video. Formats include dynamic product ads, adaptive native placements, shoppable creatives, and personalized video – ensuring you reach customers wherever they shop and browse.