Retail Media | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media.
- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
- Blog: Fresh insights on commerce media and digital advertising.
- Success Stories: How others have realized their goals by partnering with Criteo.
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
- Glossary: Definitions of the most common digital advertising terminology.
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
- Dynamic Creative Optimization: Real-time creative decisioning that scales to ensure your ads are seen.
About
- Company: Get to know Criteo.
- Sustainability: Our approach for a sustainable future.
- Trust Center: Our ad ethics, privacy, security, and business integrity practices.
The fastest-growing channel in advertising
Whether you’re on the supply or demand side, retail media is a strategy that pays big dividends.
Why retail media for brands?
Improve your position on the digital shelf, win new customers, and increase sales.
Why retail media for retailers?
Earn new revenue by monetizing your audiences and digital channels.
The payoff: A win-win for brands and retailers
Engage shoppers across channels.
Features
Criteo: The solution for happier shoppers and stronger results
- Smarter ads, powered by AI: Enhance shopper experiences and drive growth.
- Closed-loop measurement and reporting: See the full picture of your advertising performance.
- Creative that attracts and converts: Deliver engaging ad experiences across display and video.
- Retail media, your way: You’re in control with flexible controls and customization.
FAQs
Got questions? We've got answers.
- How do I get started buying retail media? If you already sell SKUs with one of our 200+ retailer partners, getting started is easy.
- Do I need to run my campaigns myself? You’ll have access to a best-in-class self-service platform.
- Will retail media disrupt my consumer’s experience? No. We ensure ads enhance, rather than disrupt, the customer experience.
- How will Criteo help me drive demand for my Retail Media Network? Criteo connects you to demand from 3,500+ brands and leading agencies.