Commerce Grid – The world's first commerce SSP, built by Criteo

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Commerce Grid

Say hello to the world’s first commerce SSP

Commerce Grid harnesses the power of commerce to maximize media owner revenue, amplify advertiser outcomes, and help retailers unlock the true value of their shopper data.

Unlock the full value of your inventory

Tap into over $2.2B in annual ad spend from 17,000+ global brands and agencies. Criteo Commerce Grid empowers media owners to run high-performing, commerce-driven campaigns across display, in-app, web, mobile, native, video, and CTV.

Maximize demand

Eliminate intermediaries in the supply chain to get the most value from your ad inventory.

Earn higher revenues

Avoid third-party fees or opaque bidding processes for all impressions that Criteo buys directly.

Improve match rates

With Criteo’s direct connections more users can be recognized to capture more spend.

Create high-value deals with seamless PMP activation

Combine inventory, data, and performance strategies to build unique, high-performing PMP deals—easily activated through any DSP. This streamlined approach simplifies programmatic workflows, safeguards data assets, and fosters transparent collaboration between buyers and sellers.

Efficiency

Filters and enrichment rules process ad opportunities in real time, ensuring curated deals fit buyer objectives.

Optimized Traffic Shaping (OTS)

Prioritizes high-value deals in auctions, reducing unnecessary traffic for better results.

Transparency

Fees only apply if curated deals win impressions, ensuring fair and visible transactions.

Reach shoppers with precision

Activate AI-powered, real-time audience segments built from shopping behavior, consented signals, and predictive insights. Commerce Audiences deliver personalization at scale—helping marketers engage the right consumers at every stage of the journey and drive stronger performance.

Granular segmentation

Tailor messaging to match individual commerce behaviors and interests, reaching shoppers at the perfect moment.

Transparency

Built on consented data, Commerce Audiences ensure privacy while leveraging insights from searches, views, purchases, ad interactions, and content consumption across a vast network of ecommerce and publisher partners.

Personalization at scale

Combine exclusive commerce signals with AI to predict buyer intent and identify who’s ready to purchase—creating a revolutionary approach to audience targeting for digital marketers.

Monetization doesn’t have to be rocket science

Exclusive demand

Instant access to exclusive demand from 17,000+ brands, retailers, and agencies.

Commerce Audiences

Enrich your inventory with Commerce Audience segments built with Criteo’s exclusive commerce signals.

Commerce formats

Bridge the gap between media and retail with unique commerce formats to capture incremental demand.

See how Commerce Grid helps our partners win more

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

+52% Increase in CPMs for addressable inventory

3 ways to work with us

Publishers & Media Owners

Maximize monetization with the only SSP purpose-built for commerce

Agencies

Direct access to premium supply plus commerce-powered supply packaging

Retailers & Commerce Partners

Effortless audience extension and programmatic monetization tools

Criteo commerce affinity always-on shopper packages

Reach ready-to-buy shoppers fast with always-on Commerce Affinity deals. We combine SKU-level sales data with live browsing signals to surface high-intent audiences across our premium publisher network.

Learn more about Commerce Grid

Blog

The shifting supply landscape: 5 questions to ask your SSPs

Agencies are rethinking SSP partnerships in favor of transparent, performance-driven supply paths. Here's why.

PMP deals: Brand-safe digital advertising made easy

Discover brand-safe, premium ad placements with PMP deals.

Beyond the banner: Why commerce content can’t be ignored

Discover how integrating commerce content drives engagement, builds trust, and boosts conversions beyond the banner.

FAQ’s

What sets Criteo's Commerce SSP apart from other SSPs?

Commerce Grid is the only SSP built to seamlessly connect media owners with commerce advertising budgets at scale. With exclusive access to Criteo’s proprietary shopping intent signals, insights, and unique formats, we empower the entire ecosystem to drive meaningful commerce outcomes:

What demand is available on Commerce Grid?

Commerce Grid connects publishers to programmatic demand from all top DSPs, along with preferred access to Criteo’s first-party demand covering over 17,000 advertisers.

What media formats does Commerce Grid support?

Display, Video, Native, In-App, and CTV.

How do I connect with Commerce Grid?

Media owners can take advantage of our standalone integration method or use existing header bidding wrappers to integrate directly into Commerce Grid. As part of this integration, media owners have direct access to the Commerce Grid user interface and reporting tools.

What demand will this integration enable?

Through a single integration, media owners unlock direct, unique commerce demand from 17,000+ brands, retailers, and agencies sitting behind Criteo’s Commerce Media Platform.

What does Criteo do to prevent fraud and protect user experiences?

As one of only six TAG Platinum certified SSPs for fraud and brand safety, Commerce Grid enforces strict ad quality standards to ensure peace of mind. We also deploy third-party ad scanning tools to monitor and manage ad quality in real-time, ensuring your users always receive the best ad experience.