Commerce AI | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Read more
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Commerce Academy
Expand your knowledge and skills with our best-in-class certifications.
About
Get to know Criteo, our investors, our approach for a sustainable future, and career opportunities.
Meet the AI that thinks like a shopper
Build better campaigns with commerce AI trained on real shopping behaviors. No broad signals. No guesswork. Just commerce intelligence that understands the what and why behind every buy.
TRAINED ON 5B PRODUCTS AND 740M DAILY SHOPPERS
AI that learns at the speed of commerce
Criteo AI is built on two decades of real commerce data that no other platform can match.
HOW IT WORKS
- Less artificial. More intelligent.
- The commerce data layer: Our product intelligence comes from direct retailer integrations.
- The deep learning foundation: Our models turn product text, images, attributes, and behavioral signals into rich embeddings.
- The agentic AI network: Agentic capabilities help our commerce AI tackle multi-step tasks with simple prompts.
- Human-in-the-loop control: You steer the strategy, while commerce AI runs inside your guardrails.
- Continuous learning and feedback: Our commerce signals refresh regularly, aligning with real shopping behavior.
AGENTIC COMMERCE
Built for the agentic future with a unified model fine-tuned for commerce and human-led governance.
Resources
Explore the latest research and reasoning driving the agentic future – all in plain English.