Video Advertising | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Video Advertising
Capture attention, drive visits, and generate conversions with relevant and engaging video ads.
Combine video advertising with full funnel performance capabilities to reach and convert consumers across OLV.
Why marketers love Criteo video ads
Unique Audiences & Targeting
Utilize scalable audiences at the top-of-the-funnel to drive new user acquisition, and granular in-market audiences to push those already interacting with your brand to convert.
Robust Access & Scale
Reach consumers across their favorite devices and channels, with access to premium media owners from supply leaders.
Full Funnel Bid Strategy
Set bidding goals for every part of the funnel and let Criteo use the power of AI/ML to optimize towards Awareness (views), Engagement (visits), and Sales (conversions).
Holistic Reporting
Measure your campaign your way. View standard video metrics such as views and completions, and dive deeper with brand lift and full funnel analysis to see video’s impact on consumer perception and lower funnel outcomes.
How it Works
Commerce-focused video advertising.
Target the right audiences, manage with ease, and measure the impact on traffic and sales.
Target in-market consumers who are more likely to buy.
Unlock unique shopping behavior insights with our first-party and commerce data to find consumers who are in a buying mind-set. Onboard your own customer data to further enhance connections with existing customers and prospects with video ads.
Engage users across their purchase journey and wherever they consume video content.
Reach consumers wherever they view video content across the open web. Our comprehensive video partnerships and media owner relationships provide premium placements. Connections to leading SSPs help you further scale across high-quality video inventory.
Reach your goals with flexible optimization.
Meet your full funnel goals with optimization models which ensure your ads are shown to shoppers most likely to drive your desired results (views, visits, or conversions).
Understand the true value of video for your business.
Manage video and display campaigns from a single platform to move consumers from view to visit to conversion. Track the total ROI of your efforts across the purchase funnel and understand the impact of video on your business.
Results that speak for themselves
Neeman’s brings sustainable footwear to shoppers with Commerce Growth
+65%
Video completion rate
Kikikickz builds awareness and traffic for 2-3X ROAS with upper funnel campaigns
2.78
ROAS from video ads
Aventon Bikes cruises to higher ROAS with connected campaigns across the funnel
100%
ROAS (contextual targeting)
Need to see it to believe it?
We’re happy to show you how our video ads work. Request a custom consultation with one of our video experts to learn how you can drive both brand awareness and revenue.