Customer Acquisition | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By Business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By Industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
FAQs
What types of audiences can I target for customer acquisition?
We offer several audience types specifically for acquisition:
- Prospecting: Users showing intent for your category across 2000+ shopping categories
- In-Market: Shoppers actively researching your products or competitors
- Lookalike: People who behave similarly to your best customers
- Behavioral: Lifestyle and shopping pattern targeting (Deal Seekers, Luxury Buyers, etc.)
- Predictive: AI-identified audiences like “Likely Top Spenders”
- Custom: Upload your own data with 70%+ match rates for audience expansion
Can I use my own customer data?
Yes! You can upload customer lists, CRM data, or connect through CDPs like Tealium, BlueCore, or Klaviyo. We achieve 70%+ match rates and can create lookalike audiences based on your best customers. We also enrich your data with commerce signals to improve targeting precision.
How do you ensure my campaigns reach new customers, not existing ones?
Our platform automatically excludes your existing customers from acquisition campaigns using your customer data or pixel information. You can also set custom exclusion rules and create specific audience segments for new customer targeting vs. retention campaigns.