Marketplace Performance Outcomes | Criteo

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Marketplace performance outcomes

Grow seller revenue offsite and unlock new platform revenue along the way.

Activate your first-party data across the open web to drive traffic, conversions, and revenue for every seller.

The revenue opportunity doesn’t have to end when shoppers leave your site.

Three reasons to expand beyond onsite media.

• Most sellers can't grow with onsite visibility alone
  Thousands compete for the same limited placements. The majority never get meaningful visibility, capping their performance and your revenue.

• Most of the shopping journey happens off your site
  Only a fraction of shoppers are on your marketplace at any moment. The rest continue their journey across the open web.

• Your most valuable data is underused
  Your marketplace generates high-intent signals. By activating them offsite, you open up more revenue potential.

The engine for seller-funded growth

Marketplace Performance Outcomes (MPO) activates your data across the open web, optimizing every campaign at the third-party seller level to drive measurable performance and incremental marketplace revenue.

Capture demand you’re losing today
Help sellers reconnect with high-intent shoppers after they leave your site, driving conversions sellers can’t get onsite alone.

Monetize every seller tier
Shared campaigns help growing sellers participate more efficiently, while dedicated campaigns help top sellers scale performance further. Across every seller tier, strong outcomes increase retention and drive budget growth.

New revenue, no new inventory
A fully seller funded revenue stream, no extra onsite ad slots needed.

From signals to seller outcomes in four steps.

Launching MPO campaigns is easy.

1. Turn marketplace signals into high-intent audiences
   Use browse and purchase signals to identify your highest-intent shoppers.

2. Reach them across the open web
   Personalized dynamic ads reconnect with high-intent shoppers across premium open web environments.

3. Optimize towards seller outcomes
   Drive traffic, leads, sales or ROAS with seller-level optimization designed to maximize performance for every seller independently.

4. Measure everything at the seller level
   Track performance and revenue across every seller with full transparency.

How marketplaces grow with Criteo

Proven across retail, travel and automotive marketplaces.

RETAIL

Scaling sales for a leading retail marketplace.

• +69% incremental sales
  1800+ participating merchants

TRAVEL

Driving incremental bookings for a leading travel marketplace.

• +$24M booking revenue
  650+ hotels activated monthly

AUTOMOTIVE

Scaling performance for a leading automotive marketplace.

• 400+ dedicated dealer campaigns live

One platform, every seller

Activate at any scale

One setup, thousands of sellers. Add or remove any time without disrupting live campaigns.

Performance that runs itself

No campaign-by-campaign setup. Criteo AI automates seller-level bidding, optimization, and delivery across channels — helping your team scale performance with minimal operational overhead.

You own the commercial model

You control pricing, margins and seller relationships. We handle the technology.

Built around the seller experience

Give sellers seamless access to offsite activation and reporting through the marketplace tools and workflows they already use.

Integrate directly into your stack

With our API, you can integrate MPO directly into your marketplace workflows so you and your sellers can access it using the tools they already know and love. Full documentation, flexible setup, no black box.

Turn your marketplace demand into new revenue

Drive measurable outcomes for your sellers and unlock new revenue beyond onsite media.

FAQ’s

Who is MPO built for?

Marketplaces that want to activate and monetize their seller ecosystem beyond onsite inventory from long tail sellers to strategic partners.

How is MPO different from retail media?

Retail media helps brands promote products on a retailer’s site. MPO helps marketplaces activate their sellers across the open web — extending reach beyond onsite placements entirely.

How is MPO different from Commerce Growth?

Commerce Growth is for brands and advertisers running their own campaigns. MPO is for marketplaces monetizing their seller ecosystem. Different model, different audience, different outcomes.

What results can MPO drive?

Traffic, leads, sales and ROAS, measurable at the seller level, across every campaign you run.

How do marketplaces scale MPO across sellers?

Flexibly. From fully managed to self-serve, shared campaigns across long-tail sellers to dedicated campaigns for top partners, adapting to how your marketplace operates.

How does MPO use marketplace data?

Your shopper signals: search, browse, purchase are used to build high-intent audiences and activate them across the open web. No data leaves your control.