Commerce Audiences | Criteo
Meet Criteo GO: smarter advertising starts here!
Platform
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media.
- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
- Blog: Fresh insights on commerce media and digital advertising.
- Success Stories: How others have realized their goals by partnering with Criteo.
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
- Glossary: Definitions of the most common digital advertising terminology.
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
- Events: See where Criteo will be next.
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
- Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen.
Commerce Academy
Expand your knowledge and skills with our best-in-class certifications.
About
About
- Company: Get to know Criteo.
- Investors: Information for investors.
- In the News: Press releases and mentions.
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
- Sustainability: Our approach for a sustainable future.
- Trust Center: Our ad ethics, privacy, security, and business integrity practices.
- Careers: Explore open opportunities.
COMMERCE AUDIENCES
Turn intent into outcomes with audiences built on real commerce data
Most audiences are built on assumptions. Criteo Commerce Audiences are built on what shoppers actually search, view, and buy across 17,000+ ecommerce sites and 200+ retailers. That’s the difference between guessing and knowing.
Say goodbye to the guesswork
Reach your next best customer wherever they are. No guesswork. No assumptions. No compromises.
The world’s largest open commerce data set
Our audiences are built with data from 17,000+ ecommerce and 200+ retailer sites.
Audiences that are built different
The building blocks are signals like searches, product views, and purchases.
You can’t spell ‘audiences’ without ‘AI’
Criteo commerce AI connects the dots between users and the products they’ll love.
Privacy is in our DNA
Commerce Audiences only use data that consumers have explicitly agreed to share.
A product catalog that goes on and on (and on)
Audiences built from 5 billion products, 3700 categories, and $1 trillion in transactions.
TYPE OF AUDIENCES
Reach the right people. Sell more stuff.
Criteo Audiences are powered by signals from 17,000 ecommerce sites and thousands of open web publishers. From searches to purchases, our commerce AI turns real shopper behavior into audiences built to perform.
Retailer Audiences
Built from retailer online and offline data and activated onsite or offsite. With access to 200+ global retailers, reach shoppers at the perfect moment through the retail partners they already trust.
Advertiser Audiences
Activate your own first-party data across Criteo’s network. CRM and customer data become addressable audiences you can reach at scale – without losing control or signal quality.
Custom Audiences
Combine Criteo data with your own to create tailored segments designed around your business goals – not one-size-fits-all definitions. These are audiences built your way.
Make every shopping moment smarter with commerce intelligence
Built on real shopping behavior and powered by commerce AI, these audience segments help you reach people based on what they’re doing, what they want next, and when they’re most likely to click ‘buy’.
- Behavioral: Target by real shopping and browsing behavior across the open web.
- In-Market: Reach shoppers actively researching products or brands like yours.
- Affinity: Engage people by interests and the content they consume on publisher sites.
- Prospecting: Combine behavioral and contextual signals to widen your reach.
- Lookalike: Turn your (or a retailer partner’s) offline CRM and POS into audiences.
- Contact list: Turn your (or a retailer partner’s) offline CRM and POS into audiences.
- Events: Re-engage based on actions like views, add-to-cart events, and purchases.
- Predictive: Use AI to target existing customers based on what they’re likely to do next.
See how brands are turning intent into outcomes
Discover why 17,000+ global clients have already partnered with Criteo.
Sephora Germany grows new website traffic with a Similar Audiences campaign
- 25% of sales from retargeting campaign came from Similar Audience prospects
Beauty & Wellness
- 25% of sales from retargeting campaign came from Similar Audience prospects
- 7.2M unique users reached Read story
Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences
- <0.25€ cost per visit
Consumer Goods
- <0.25€ cost per visit
- 400,000 new visitors Read story
Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers
- 18% uplift in first-time buyers
Other
- 18% uplift in first-time buyers
- 92% of sales from first-time buyers
- 365% higher conversion rate compared to retargeting Read story
Insights
Get the inside track on Commerce Audiences
Explore resources built for busy marketers who want the full picture on our audience solutions.
HELP
The Criteo Help Center
Discover the latest updates across our solutions, explore guides, and find tips to maximize your success with us.
WEBINAR
What’s in an audience?
Watch our on-demand webinar taking you inside the data that makes up a Commerce Audience.
GUIDE
Commerce Audiences 101
Download our free deep-dive guide on the what, why, and how of Commerce Audiences.
Audiences built for the way we shop today
Better campaigns start with better targeting. We’ll show you where to begin.
FAQs
Got questions? We've got answers.
Where are commerce signals sourced to create Commerce Audiences?
Commerce Audiences are built from consented deterministic and/or probabilistic signals observed across Criteo’s network of 17,000+ ecommerce sites, 200+ retailers, and thousands of publisher sites. We shape those signals into two attribute types:
- Product attributes: Categories, brands, and price quantiles.
- User attributes: Country, gender, buying power, and content consumption.
Signals come from real activity like searches, product views, purchases, content views, and ad interactions.
What signals build Commerce Audiences, and how many per segment?
It depends on the segment and how shoppers behave. Some audiences are defined by one strong action (like a specific product search or cart activity). Others blend multiple signals (search + views + purchases + content + ad engagement). In short: each audience uses as many data points as needed to reflect real intent, not a fixed number.
How does Criteo build Commerce Audiences?
Commerce Audiences are built with machine learning that turns consented commerce signals into dynamic audience segments. Our models analyze patterns in shopper behavior, then score and rank users based on how likely they are to take specific actions, like engaging, converting, or buying.
These audiences aren’t static lists. They’re automatically generated and refreshed twice per day (every 12 hours) based on the latest user interactions, so your targeting stays aligned with real, current shopping intent.
What is the pricing for Commerce Audiences?
Pricing depends on the audience type and the solution where you activate it. Here’s the general guidance from the table:
- Commerce Growth: Criteo, Advertiser, and Custom Audiences: No additional fees. Retailer Audiences: n/a.
- Commerce Grid: Criteo and Custom Audiences: Flat CPM. Retailer Audiences: Flat CPM or share of media cost (varies by retailer). Advertiser Audiences: No additional fees.
- Commerce Max: Retailer Audiences: Flat CPM. Other audience types: n/a.
For exact rates and retailer-specific terms, contact the relevant product marketing team for each Commerce Media Platform solution.