Become Commerce Media Certified with Criteo Commerce Academy | Criteo

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

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Platform

Commerce Media Platform - The connected commerce media environment for the open internet
Commerce Growth - For marketers & agencies looking for automated acquisition & retention
Criteo GO - Self-service performance advertising powered by Criteo AI
Commerce Max - For brands & agencies looking for retail media on the open internet
Commerce Grid - For media owners, agencies, and retailers looking to connect media and commerce with programmatic
Commerce Yield - For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

Addressability - Learn about our multi-pronged addressability strategy for the ecosystem
Commerce AI - Reach your goals faster with advanced AI that thinks like a shopper
Predictive Bidding - Bids based on the predicted value of each user to save you money
Product Recommendations - Intent-based recommendations that drive more sales
Shopper Graph - Connects shopper IDs & commerce data to scale and optimize your campaigns

Blog

Introducing Agentic Audiences
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Solutions

By business

For Advertisers - Connect products to people with performance media and retail media
For Retailers - Earn incremental revenue with retail media
For Media Owners - Grow revenue faster with the power of commerce
For Agencies - Differentiate and deliver value with commerce intelligence

By industry

For Beauty Brands - See how our deep Beauty data and expertise power smarter full-funnel advertising
For Travel Brands - Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
For CE Brands - Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook
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Capabilities

Performance Media

Customer Acquisition - Reach new people who are likely interested in you but don't know you yet
Customer Retention - Increase customer lifetime value from people who already know you
Dynamic Retargeting - Increase conversions from people who know you with personalized product ads
Commerce Audiences - Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
Video Advertising - Drive discovery and engagement with online video
GO Campaigns - Cross-channel performance — simplified for brands of any size.
Marketplace Performance Outcomes - Turn your first-party data into seller-funded growth and marketplace revenue.

Retail Media

Retail Media - Reach and convert shoppers with relevant ads near the digital point of sale

Blog

Cross-channel marketing strategies for 2026: A practical guide for small teams
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Resources

General

Resource Center - Reports, guides, webinars, and more to inform your ad strategy
Blog - Fresh insights on commerce media and digital advertising
Success Stories - How others have realized their goals by partnering with Criteo
Consumer Trends - The latest consumer data for 20 countries and 600+ product categories
Glossary - Definitions of the most common digital advertising terminology
Addressability - Learn about our multi-pronged addressability strategy for the ecosystem
Help Center - FAQs, guides, and more to help you maximize your Criteo campaigns
Events - See where Criteo will be next

Creative Formats

Digital Ad Formats - Explore our ad formats for video, adaptive, rich media, and more
Ad Gallery - Real-world examples for a variety of formats, verticals, and regions
Dynamic Creative Optimization+ - Real-time creative decisioning that scales to make sure your ads are seen

About

Company - Get to know Criteo
Investors - Information for investors
In the News - Press releases and mentions
Diversity, Equity and Inclusion - Our DEI pillars, goals, and more
Sustainability - Our approach for a sustainable future
Trust Center - Our ad ethics, privacy, security and business integrity practices
Careers - Explore open opportunities

Your next adventure awaits! Find your job.

Become Commerce Media Certified with Criteo Commerce Academy

Criteo is excited to announce the launch of Commerce Academy to help marketers achieve their career goals and optimize campaign performance.

Updated on March 11, 2025 From reports to guidebooks to webinars, Criteo is committed to helping marketers stay on top of today’s rapidly advancing commerce media landscape and leverage their knowledge to deliver powerful advertising results.

Introducing Criteo Commerce Academy

Criteo Commerce Academy is a global training portal that merges the best of both worlds, Advertising Academy and Retail Media University—combining Criteo’s external educational resources under one platform. The courses at Commerce Academy are designed to support marketers as they grow their expertise in commerce media and become certified on Criteo’s industry-leading Commerce Media Platform. By taking part in our portal, marketers also have exclusive access to advertising best practices and campaign strategy recommendations.

Participation in Commerce Academy is open to everyone. Educational content will be especially beneficial for media planners, media buyers, and retail media marketers.

Our programs

Criteo Commerce Academy offers free self-paced online learning courses across a variety of topic areas. With additional courses underway, the training portal currently includes:

Three certification programs on how to leverage Criteo Commerce Growth to integrate, manage, and plan programmatic advertising campaigns
One certification program on on-site sponsored products and Criteo’s retail media solutions
A learning library with additional educational resources on retail media and programmatic advertising

Commerce Academy benefits

Become an expert in commerce media, refine your advertising knowledge, and keep a pulse on the latest digital advertising trends
Earn certifications on Criteo solutions and showcase verified badges on LinkedIn
Learn how Criteo’s programmatic and retail media solutions can further optimize your campaign results
For agencies only: Unlock access to the Criteo Partner Program by meeting certification requirements with Commerce Academy courses

Level up your skills

Not sure where to start? Explore Commerce Academy’s best-in-class certifications designed to elevate your expertise or dive into our learning library for extensive resources tailored to your growth.

For any questions, please reach out to the Criteo Commerce Academy team at commerce.academy@criteo.com or fill out our contact form.