STREETFS LAGIRL | Criteo Success Story
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Street fashion brand LAGIRL’s sales grow 146% with AI-powered retargeting
146% Increase in annual sales through advertising with Criteo (for sales in 2017 vs. 2018)
x3 Higher daily average revisit rate from users exposed to Criteo ads
67% Conversion rate for products recommended by the Criteo Engine
Challenge
STREETFS is a premium street fashion brand. As the brand’s first online store, LAGIRL provides popular looks for women in their twenties. LAGIRL sets itself apart by upholding its motto of ‘faster than others, different from others’. The brand offers stylish mix-and-match items that allows customers to express their own unique style.
Scaling a new eCommerce business
From LAGIRL’s early stages as an online shopping mall, there was a great need to grow sales and its customer base. Purchasing patterns and methods of consumers are becoming ever more complicated. LAGIRL needed a retargeting solution that could recommend products personalized to the fast-changing preferences of each customer.
Solution
Using AI-powered retargeting to reengage customers
Since launching in 2015, LAGIRL has worked with Criteo as a retargeting partner. This has led to the steady increase of both new and loyal customers.
Criteo technology helped drive more purchases from these returning customers. Engaging loyal customers is an integral part of growing LAGIRL’s online sales. LAGIRL saw a 3x higher daily average revisit rate from users exposed to the Criteo ads. This has led to a 146% increase in annual sales.
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Dynamic Retargeting: Increase conversions from people who know you with personalized product ads