Journey | Criteo Success Story

Meet Criteo GO: smarter advertising starts here!

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Platform

Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

Solutions

By business

For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Capabilities

Performance Media

Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale

Resources

General

Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next

Creative Formats

Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen

About

Company: Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
- Careers: Explore open opportunities

Journey racks up more sales with Criteo Audience Match

Outcomes

+53% Increase in overall onsite sales QoQ
36% Share of sales from Criteo
50% Of sales came from recommended products, a special feature of Criteo Dynamic Retargeting ads

Challenge

Journey is a women’s fashion retailer based in Ankara, Turkey. The first store opened in 2000 and the company has over 100 outlets today. To continue that upward momentum, Journey was looking for solutions to help increase overall sales.

Solution

To drive more sales, Journey launched Criteo Audience Match, a flexible customer targeting solution with high match rates. This allowed the company to get in touch with audiences that engaged on one channel but lapsed after an initial interaction. By using Lower Funnel, Mid Funnel, and Custom Audience Match campaigns, Journey was able to re-engage more customers with dynamic ads across the web, mobile, and apps.

Journey further enhanced the campaign by switching to the Adaptive Revenue Optimizer model, which adjusts the Criteo algorithm to maximize revenue within the target.

How it works:

Industry leading match rates identified a significant portion of the CRM audience online, by linking with our global, shopper-focused identity graph.
Direct relationships with thousands of publishers globally delivered the broadest reach and premium visibility across web, mobile browser and apps.
Synchronization between Criteo Audience Match and Criteo Dynamic Retargeting ensured cross-campaign optimization and attribution.
Kinetic Design dynamically optimized ads tailored to each individual, while maintaining brand integrity, to deliver unmatched engagement.

Results

“Criteo’s different campaign models delivered highly effective, broad access to our users. Our rapid increase in sales was due in large part to the Criteo campaign and is proof of Criteo’s performance.” –Özge Gören, Deputy Director-General, Journey