ITAKA | Criteo Success Story
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ITAKA Case Study
Tourism company, ITAKA, doubles online sales with Criteo Dynamic Retargeting
- +18% improvement in conversion rate
- 100% increase in online sales
- Top 5 traffic source
ITAKA was established in 1989 in Poland and has been a leader in the travel industry, delivering exceptional experiences. Their challenge was maintaining their dominant position with high competition in the industry. They chose Criteo Dynamic Retargeting to meet their needs for efficiency, reach, and support.
“Criteo supports us with useful reports and solutions that help us grow our business as a whole.” — Tomasz Szagdaj, e-Commerce Director, ITAKA
Results included a 100% increase in online sales and improvements in traffic and conversion. Their next step is to enhance their omnichannel strategy.
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