Top 4 Reasons Every Retailer Should Do Retargeting | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Criteo GO Self-service performance advertising powered by Criteo AI
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence
- For Marketplaces Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Commerce Audiences Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising Drive discovery and engagement with online video
- GO Campaigns Cross-channel performance — simplified for brands of any size.
Retail Media
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
Resources
General
- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next
Creative Formats
- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen
Commerce Academy
Expand your knowledge and skills with our best-in-class certifications.
About
- Company Get to know Criteo
- Investors Information for investors
- In the News Press releases and mentions
- Diversity, Equity and Inclusion Our DEI pillars, goals, and more
- Sustainability Our approach for a sustainable future
- Trust Center Our ad ethics, privacy, security and business integrity practices
- Careers Explore open opportunities
Careers
Your next adventure awaits!
Find your job
April 7, 2017
Top 4 Reasons Every Retailer Should Do Retargeting
Updated on July 22, 2024
Retargeting can be the online retailer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. How? It helps re-engage savvy and on-the-fence shoppers.
1. It’s your second chance to convert an already interested shopper.
The shopper has already shown interest in either your online store or, even better, they’ve shopped on your website and left something in their cart. Retargeting can be the gentle nudge that gets them back.
2. It gets you closer to the audience that’s most likely to convert.
Lots of people visit your site. Regardless of whether they just visited briefly or if they actually shopped and left items in their cart, they’re all potential customers. These folks are already further down the funnel and more apt to complete a purchase, so getting back in front of them with the right ad is a smart way to reignite their desire to buy.
3. It builds brand awareness and traction.
When people see a company’s advertising, it helps position the brand as popular, substantial, and — at the very least — worthy of a second look. Building brand awareness also helps you stay top-of-mind so that even if visitors don’t convert right away, your company is easily remembered by shoppers when they are.
4. It’s a cost-effective tool that offers great ROI.
Retargeting just makes sense for retailers. Indeed, it’s often the most profitable marketing channel retailers have when run correctly. It uses data you’ve already got (and likely spent a sizable amount of money acquiring) to make smart ad-placement decisions.
Find out more about what makes up a smart retargeting strategy