Michelle Pruett, Author at Criteo | Page 8 of 10
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Criteo GO Self-service performance advertising powered by Criteo AI
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence
- For Marketplaces Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Commerce Audiences Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising Drive discovery and engagement with online video
- GO Campaigns Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next
Creative Formats
- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen
About
- Company Get to know Criteo
- Investors Information for investors
- In the News Press releases and mentions
- Diversity, Equity and Inclusion Our DEI pillars, goals, and more
- Sustainability Our approach for a sustainable future
- Trust Center Our ad ethics, privacy, security and business integrity practices
- Careers Explore open opportunities
Michelle Pruett
Senior Director, Global Brand Marketing
Recent articles
- 10 commerce media truths: The principles behind digital advertising’s hottest opportunity
- 2023 Commerce Media Market-Altering Trends
- Music Made and Played: Audio Mixers, Turntables, and More Consumer Trends
- Baby & Toddler Shopping Trends: Kid Travel, Mini Manicures, Diaper Growth
- Global Travel Trends: Flights, Footprints, Fanny Packs, and More
- Health & Beauty Consumer Trends, Q2 2022: Hair Care, Oral Hygiene, Pregnancy Tests
- Pet Supply Consumer Trends, Q2 2022: Dog Diapers, Aquarium Decor, and Cat Gear
- Wedding Fashion is Back: Bridal Wear, Fascinators, and More Trends for 2022
- 3 Ways to Prepare for the Future of Commerce
- Shopper Story 2022: Global Consumer Trends & the Future of Commerce
- The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World
- Election Day Consumer Trends: How the Presidential Race Impacts Big-Ticket Items