Elizabeth Kim, Author at Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Criteo GO Self-service performance advertising powered by Criteo AI
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By business
- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence
- For Marketplaces Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Commerce Audiences Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising Drive discovery and engagement with online video
- GO Campaigns Cross-channel performance — simplified for brands of any size.
Retail Media
Resources
General
- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next
Creative Formats
- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ Real-time creative decisioning that scales to make sure your ads are seen
About
- Company Get to know Criteo
- Sustainability Our approach for a sustainable future
- Trust Center Our ad ethics, privacy, security and business integrity practices
Elizabeth Kim
Global Content Strategist
Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.
Most viewed articles
- Creative Ad Formats to Grow Your Audience
- Smarter ways to prove ad impact: Criteo’s flexible approach to incrementality
- The marketer’s guide to campaign efficiency: How to measure what really works
- Upper funnel, real results: How to connect discovery to your bottom line
- Spend less, perform more with smarter scaling
- Customer retention strategies to increase lifetime value
Recent articles
- New Health & Beauty research: 5 shopper trends every marketer should know
- Summer travel trends 2026: Demand and conversion opportunities
- The truth about AI and retargeting: More isn’t smarter
- Cyber 5 2025 Recap: The global trends advertisers can’t ignore
- The rise of the algorithmic traveler
- Retargeting vs. remarketing: What’s the difference?