Blaise Lucey, Author at Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform The connected commerce media environment for the open internet
- Commerce Growth For marketers & agencies looking for automated acquisition & retention
- Criteo GO Self-service performance advertising powered by Criteo AI
- Commerce Max For brands & agencies looking for retail media on the open internet
- Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding Bids based on the predicted value of each user to save you money
- Product Recommendations Intent-based recommendations that drive more sales
- Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers Connect products to people with performance media and retail media
- For Retailers Earn incremental revenue with retail media
- For Media Owners Grow revenue faster with the power of commerce
- For Agencies Differentiate and deliver value with commerce intelligence
- For Marketplaces Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition Reach new people who are likely interested in you but don't know you yet
- Customer Retention Increase customer lifetime value from people who already know you
- Dynamic Retargeting Increase conversions from people who know you with personalized product ads
- Commerce Audiences Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising Drive discovery and engagement with online video
- GO Campaigns Cross-channel performance — simplified for brands of any size.
Retail Media
Resources
General
- Resource Center Reports, guides, webinars, and more to inform your ad strategy
- Blog Fresh insights on commerce media and digital advertising
- Success Stories How others have realized their goals by partnering with Criteo
- Consumer Trends The latest consumer data for 20 countries and 600+ product categories
- Glossary Definitions of the most common digital advertising terminology
- Addressability Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center FAQs, guides, and more to help you maximize your Criteo campaigns
- Events See where Criteo will be next
Creative Formats
- Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization + Real-time creative decisioning that scales to make sure your ads are seen
About
About
- Company Get to know Criteo
- Investors Information for investors
- In the News Press releases and mentions
- Diversity, Equity and Inclusion Our DEI pillars, goals, and more
- Sustainability Our approach for a sustainable future
- Trust Center Our ad ethics, privacy, security and business integrity practices
- Careers Explore open opportunities
Author
Blaise Lucey
Blaise has helped Fortune 500s and start-ups build comprehensive content marketing strategies from the ground up. He loves figuring out how technology can tell better stories and foster relationships.
Recent articles
- The Criteo Ad Platform: The Power of Tech Giants, for Businesses of Every Size
- 5 Things to Know About Ramadan Marketing Campaigns in 2020
- The Rise of the Conscious Consumer: Brand Values & Loyalty Across Europe
- The Season of Opportunity: 8 Holidays Every EMEA Marketer Should Know
- Criteo Speaker Series: Daniel Burrus & The Anticipatory Organization
- Meet the Team: Yara Zeidan, Advanced Creative Consultant
- Meet the Team: Denise Data, Director of Ad Operations and Creative Services, LC Americas
- Meet the Team: Creative Designer Francisco Sanches
- What Former Toys”R”Us Shoppers Can Teach Us About Customer Loyalty
- 3 Hacks for Your Holiday Retargeting Campaigns
- Digital Marketing for Small Business
- What is Customer Lifetime Value (CLV)?