Ann Pyle, Author at Criteo | Page 4 of 15
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform - The connected commerce media environment for the open internet
- Commerce Growth - For marketers & agencies looking for automated acquisition & retention
- Criteo GO - Self-service performance advertising powered by Criteo AI
- Commerce Max - For brands & agencies looking for retail media on the open internet
- Commerce Grid - For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield - For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability - Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI - Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding - Bids based on the predicted value of each user to save you money
- Product Recommendations - Intent-based recommendations that drive more sales
- Shopper Graph - Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Read more
Solutions
By business
- For Advertisers - Connect products to people with performance media and retail media
- For Retailers - Earn incremental revenue with retail media
- For Media Owners - Grow revenue faster with the power of commerce
- For Agencies - Differentiate and deliver value with commerce intelligence
- For Marketplaces - Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands - See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands - Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands - Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Read more
Capabilities
Performance Media
- Customer Acquisition - Reach new people who are likely interested in you but don't know you yet
- Customer Retention - Increase customer lifetime value from people who already know you
- Dynamic Retargeting - Increase conversions from people who know you with personalized product ads
- Commerce Audiences - Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising - Drive discovery and engagement with online video
- GO Campaigns - Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media - Reach and convert shoppers with relevant ads near the digital point of sale
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
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Resources
General
- Resource Center - Reports, guides, webinars, and more to inform your ad strategy
- Blog - Fresh insights on commerce media and digital advertising
- Success Stories - How others have realized their goals by partnering with Criteo
- Consumer Trends - The latest consumer data for 20 countries and 600+ product categories
- Glossary - Definitions of the most common digital advertising terminology
- Help Center - FAQs, guides, and more to help you maximize your Criteo campaigns
- Events - See where Criteo will be next
Creative Formats
- Digital Ad Formats - Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery - Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+ - Real-time creative decisioning that scales to make sure your ads are seen
Commerce Academy
Expand your knowledge and skills with our best-in-class certifications.
Get started
About
- Company - Get to know Criteo
- Diversity, Equity and Inclusion - Our DEI pillars, goals, and more
- Sustainability - Our approach for a sustainable future
- Trust Center - Our ad ethics, privacy, security and business integrity practices
Ann Pyle
Senior Manager Global Content
Ann revels in finding the simplest and clearest way to convey a thought. Her favorite word is 'moxie', which she tries to embody whenever possible. She's been developing content strategies and writing for the tech and B2B space for more than a decade. This, along with her SEO and advertising agency experience, gives her a unique understanding of both the art and science of marketing. When not writing, she's raising three daughters with her husband or escaping to the woods to hike, camp, or bike.
Recent articles
- The Next Frontier of Retail Media is Already Here: Inside AI-Powered Conversational Search
- Criteo Recognized as a Leader in QKS Group SPARK Matrix for Retail Media
- Commerce Grid is included in Forrester’s Sell-Side Platforms Landscape, Q2 2026
- Commerce in the Age of AI: What’s Actually Changing (and What Isn’t)
- Black Friday and Holiday-Festive Season: Consumer Insights
- Five CPG shopper truths from our new Global CPG Pulse — and what to do about them
- From Scroll to Sale: How Onsite Video Captures Attention and Converts Shoppers
- Winning with retail media: How brands can simplify with Commerce Max
- Sponsored products: Your go-to for reaching high-intent shoppers
- Closed-loop measurement: Your ticket to true ROAS
- How to Diversify Your Spend Beyond Walled Garden Advertising