Criteo Supply Partner Guidelines | Criteo
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
- Introducing Agentic Audiences
Read more
By business
For Advertisers: Connect products to people with performance media and retail media
For Retailers: Earn incremental revenue with retail media
For Media Owners: Grow revenue faster with the power of commerce
For Agencies: Differentiate and deliver value with commerce intelligence
For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
- What’s next for retail media: A 2026 outlook
Read more
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Blog
- Cross-channel marketing strategies for 2026: A practical guide for small teams
Read more
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen
Commerce Academy: Expand your knowledge and skills with our best-in-class certifications.
About
- Company: Get to know Criteo
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
- Careers: Explore open opportunities
Criteo Supply Partner Guidelines
If you are looking for the Criteo Advertising Guidelines, please click here.
Criteo and its affiliated platforms, including BidSwitch, operate through the highest-quality network. For this reason, Criteo’s supply partners (“Publishers”) must at all times adhere to and comply with these guidelines.
To ensure a trustworthy advertising ecosystem, Criteo requires all its supply partners to uphold high ethical standards. Each of Criteo’s supply partners is responsible for ensuring that their content, products, or services comply with applicable laws and regulations, including applicable data protection and privacy laws and regulations, as well as applicable laws and regulations concerning the use of AI and transparency in advertising.
1. Content Prohibitions
Sites that display ads must not contain any content listed under the prohibited category, including:
1.1 Commercial Incentives and Financial Services
- Deceptively incentivizes users to click.
- Promotes Ponzi schemes or get-rich-quick schemes.
1.2 Harassment, Hate Speech, and Violence
- Hateful or discriminatory.
- Promotes violence against others.
1.3 Children’s Sites
- Targeting children without consent.
1.4 Adult Content, Nudity, Pornography, and Sexual Encounters
- Sexually explicit content in any form.
1.5 Shocking, Offensive, or Misleading Content
- Designed to shock or mislead.
1.6 Alcohol, Illegal Drugs, and Paraphernalia
- Promotes excessive alcohol consumption or illegal drugs.
1.7 Firearms and Weapons
- Promote or facilitate use of weapons.
1.8 Illegal Activity or Legally Questionable Activity
- Content facilitating illegal actions.
2. Content Restrictions
Restricted content may only be displayed with Criteo's approval:
2.1 Gambling
- Must comply with relevant laws.
2.2 Alcoholic Beverages
2.3 Tobacco
3. Ad Formats, Placements, and Guidelines
All sites must comply with the following guidelines for ad placements, including:
3.1 For Native Ads
- Must be clearly marked.
3.2 General Ad Placement Guidelines
- Ads shouldn’t obscure site content.
3.3 Pop-up Ads, Prohibited Interstitials, and Other Disruptive Ads
- Confusing or disruptive ads are prohibited.
4. Additional Guidelines Specific to Mobile Apps
- Ad density and permissions must comply with Criteo guidelines.
5. Traffic Quality Guidelines
Publishers must avoid:
5.1 Invalid Clicks, Installs, Attributions, and Conversions
- All forms of invalid activity are prohibited.
6. Transparent Supply Chain
Criteo is committed to transparency in advertising, requiring ads.txt implementation and monitoring.
Updated January 2023
Previous version available here.