Criteo Supply Partner Guidelines | Criteo

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1. Content Prohibitions

Sites that display ads must not contain any content listed under the prohibited category. These include:

1.1 Commercial Incentives and Financial Services

• Deceptively incentivizes users to click on a third-party offering that is not associated with the content on the Site.
• Provides incentives to users in exchange for clicks on ads.
• Promotes Ponzi schemes, pyramid schemes, free-money offers, or other questionable money-making opportunities.

1.2 Harassment, Hate Speech and Violence

Sites must not contain content that is hateful or discriminatory to any groups or individuals based on their race, sex, nationality, religious affiliation, age, or sexual orientation.

1.3 Children’s Sites

Sites must not target children under the age required for consent as per applicable law.

1.4 Adult Content, Nudity, Pornography, and Sexual Encounters

Sites must not contain sexually explicit or pornographic content.

1.5 Shocking, Offensive or Misleading Content

Sites must not contain content intended to shock, horrify, or mislead users.

1.6 Alcohol, Illegal Drugs and Paraphernalia

Sites must not primarily feature excessive consumption of alcohol or promote illegal drug use.

1.7 Firearms and Weapons

Sites must not promote or facilitate the sale or use of firearms or weapons.

1.8 Illegal Activity or Legally Questionable Activity

Sites must not promote illegal downloads, human trafficking, or the sale of illegal goods or services.

2. Content Restrictions

Sites displaying ads must not contain restricted content unless expressly approved by Criteo:

2.1 Gambling

Online or offline gambling content requires approval.

2.2 Alcoholic Beverages

Content promoting or advertising alcoholic beverages is restricted.

2.3 Tobacco

Content promoting tobacco-related products is restricted.

3. Ad Formats, Placements, and Guidelines

Sites must comply with specific guidelines regarding ad formats including:

3.1 For Native Ads

Native ads must be clearly marked as ads.

3.2 General Ad Placement Guidelines

Ads should not interfere with the user experience and must be placed thoughtfully.

3.3 Prohibited Interstitials

Publishers must not display disruptive interstitial ads.

3.4 Sticky Footers

Sticky footer ads must comply with specific constraints.

3.5 Incentivized or Rewarded Clicks

Incentivized clicks are prohibited.

3.6 For Video Ads

Video ads must adhere to guidelines to avoid disrupting user experience.

4. Additional Guidelines Specific to Mobile Apps

4.1 Ad Density

Apps must follow ad density guidelines to ensure a good user experience.

4.2 Apps Permissions

Criteo ads must only be displayed on apps from official stores.

4.3 Ads Outside an App Environment

Ads must not display on lock screens without clear user intention.

4.4 Acceptable Interstitials

In-app interstitial ads must include a clear and identifiable close button.

4.5 Close-button Guidelines

Detailed guidelines on the visibility and positioning of close buttons for ads.

5. Traffic Quality Guidelines

Publishers must avoid invalid clicks, installs, attributions, and conversions:

5.1 Invalid Clicks

Details on what constitutes invalid clicks and how to avoid them.

5.2 Ad Rendering

The importance of rendering ads legitimately without deception.

5.3 Manipulation of Personal Information

Publishers must not manipulate personal data in any way.

6. Transparent Supply Chain

Criteo supports initiatives to ensure transparency in programmatic advertising. Publishers must implement ads.txt and app-ads.txt to declare sellers appropriately.

Updated January 2023
Previous version available here.