Linio | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
Introducing Agentic Audiences
By business
- For Advertisers: Connect products to people with performance media and retail media.
- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
- Blog: Fresh insights on commerce media and digital advertising.
- Success Stories: How others have realized their goals by partnering with Criteo.
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
- Glossary: Definitions of the most common digital advertising terminology.
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
- Events: See where Criteo will be next.
About
- Company: Get to know Criteo.
- Investors: Information for investors.
- In the News: Press releases and mentions.
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
- Sustainability: Our approach for a sustainable future.
- Trust Center: Our ad ethics, privacy, security and business integrity practices.
- Careers: Explore open opportunities.
Case Study: Linio
How Linio streamlined performance with automated bidding
+73% Volume growth in campaigns while maintaining the same ROI.
Business: Advertiser
Industry: Consumer Goods
Solution: Dynamic Retargeting
Region: Americas
Curious about how we can help you?
If you live in Mexico, Colombia, Chile, Peru, or Argentina, chances are you’ve bought something on Linio. One of the main marketplaces in Latin America, Linio’s value proposition is to offer the best combination of variety and quality.
Since its debut in 2012, the platform has seen explosive growth fueled by its depth of products and service guarantees.
Linio’s rising star is also thanks to its openness to trying new things. Mayumi Park Campos, LATAM Automation Marketing Manager, explains – “At Linio, we always seek to have a solution before having a problem, new ways of doing things, to make the most of all resources and analyze the data before making decisions.”
Saving time with AI-powered optimization
Linio partners with Criteo on web and app conversion campaigns to re-engage high quality visitors and increase sales. Data from more than two billion monthly shoppers help Linio deliver dynamic ads to those most likely to convert.
Partnering for the future
Enabling automated bidding was another successful example of Linio’s test and learn approach, bringing more stability and improved KPIs to their conversion campaigns. They plan to continue raising the bar, with Criteo’s help.
More Consumer Goods Success Stories
Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca.
Harvest Group drives +98% ROAS with SKU-level insights and multi-retailer activation.
Farmacia Simán boosts ROI by 80% with GO campaigns.
Ready to write your own success story with Criteo?
Find out what we can do for you.