Kraft Heinz | Criteo Success Story

Kraft Heinz unlocks +207% ROAS with a multi-banner strategy on Metro.ca

+201%
Sales
+207%
ROAS
+215%
Units sold

Challenge

Connecting with value-driven shoppers across banners

Kraft Heinz is one of the most recognized CPG brands in Canada, with a wide range of household staples across pantry essentials. Known for its focus on quality, innovation, and shopper-first marketing, Kraft Heinz continually evolves its strategies to stay competitive across digital and in-store channels.

The brand was already seeing strong results from Sponsored Products on Metro.ca. With momentum building, the brand sought to expand its Retail Media strategy to reach shoppers across Metro Group’s full banner portfolio.

But expansion came with new challenges: how to scale across banners while maintaining efficiency, high return on ad spend (ROAS), and visibility into unified campaign performance. Kraft Heinz needed a partner to help extend its winning strategy and make smarter investment decisions across multiple retailer touchpoints.

Solution

Expanding with scale, efficiency, and unified reporting

Kraft Heinz partnered with Criteo and Metro Group to expand its Sponsored Products strategy beyond Metro.ca to include Super C and Food Basics. This move allowed the brand to tap into Metro’s wholesale media platform, which offers seamless multi-banner activation, centralized campaign management, and real-time SKU-level performance insights.

By leveraging Metro’s full retail media capabilities and Criteo’s reporting and optimization tools, Kraft Heinz was able to identify new audiences, improve efficiency, and scale results all while keeping ROAS strong.

“Expanding our Sponsored Product ads across Metro Group banners has played an important role in our continued growth journey. The ability to engage custom audiences across Metro.ca, Super C, and Food Basics gave us the scale and efficiency we needed to drive impact.”
— Jeanette D’Souza, Director of Omnichannel, Kraft Heinz

Results

Unlocking growth across Metro Group

Thanks to a unified strategy across all three banners, Kraft Heinz saw impressive results across key metrics. Sales increased by 201%, while ROAS jumped by 207%. The brand also achieved a 215% lift in units sold and saw engagement surge, with +96% clicks and +106% impressions.

With strong results across banners, Kraft Heinz proved the power of activating at scale—with smarter insights and centralized execution driving measurable business outcomes.

“Kraft’s success is a clear example of what’s possible when brands activate across our full retail media network. Our platform enables scalable, high-performing campaigns that deliver results across banners.”
— Metro Canada