To drive more conversions, you need to look beyond conversions | Criteo

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To drive more conversions, you need to look beyond conversions

Though it might seem counterintuitive, one of the best ways to drive conversions is not to focus on conversions at all.

Updated on November 17, 2025

Looking for more conversions? You can’t get more out unless you put more in.

The usual course of action to increase conversions is to go after the “low hanging fruit”: site visitors and existing customers. While this is a highly efficient and effective approach, it’s limited by the amount of traffic and customers you have to start with. Once you start filtering out those who didn’t opt in/allow cookies and those you’ve already contacted, the pool of people that you can engage begins to get very small, very fast.

Though it might seem counterintuitive, one of the best ways to drive conversions is not to focus on conversions at all. Instead, increase your conversion opportunities with an acquisition campaign that can bring in a steady stream of prospects.

The key to making this strategy pay off is to use a solution that doesn’t just attract anyone to your business, but that brings high-intent consumers who are highly likely to make a purchase from you. Criteo Commerce Growth’s AI-powered audience modeling tech finds in-market shoppers who are a good fit for your business and who are ready to interact with you, using data and insights from millions of shoppers and billions of dollars of transactions. It identifies the right people based on a deep understanding of shopper behavior and intent that goes beyond demographics, likes, or searches.

From video and CTV to omnichannel, Commerce Growth’s performance roots ensure efficient acquisition and retention with the ability to prove the value of every dollar spent.

To learn more, talk to a Criteo expert.