Criteo GO Features | Simple, Cross-Channel Advertising
Meet Criteo GO: smarter advertising, now even faster with Shopify onboarding.
Resources
Criteo GO Unpacked Course
Learn how Criteo GO enables effortless, cross-channel performance to help you focus on what truly matters — growing your business.
Features
From setup to scale, simplified
Fast and easy setup and management, with all the features and controls you need to ensure campaigns are doing what you need them to—that’s Criteo GO.
Get up to $1500 in free ad credit. Terms apply.
Our AI does the work, you maintain control
Account setup
Onboard with Criteo GO in as little as 10 mins.
Account creation
End-to-end self-serve registration
Billing & Payment
Set up preferred payment method and billing to enable transactions
Product feed
Import your products into your Criteo Product Catalog
Event setup
Implement key events to monitor shopper behavior and refine your marketing strategies
Ecommerce integrations
40+ ecommerce platform integrations, including Shopify, with simple setup for your product feed and events
Campaign creation
Create your first campaigns in as little as 5 clicks and watch the positive results roll in from there.
Campaign goals
Drive to discovery, acquire new customers, and maximize conversions
Cost controls
Automatically allocates budget to maximize results
Target controls
Set budget, CPO, or COS targets for your campaign
Budget type
Define a daily budget for your campaign
Budget scheduling
Flexible scheduling to match your campaign goals
Ad Tracking
Click and impression tracking
Forecasting
Estimated performance metrics for clicks, visits and sales
Brand safety
Powered by Double Verify
Cross-channel delivery and optimization
Open web and social, with display, native and video ads
Cross-channel delivery
Reach consumers across platforms and channels to help them discover your brand wherever they go online.
Ad formats
Display, Native, Social & Video
Automated product recommendation
Automatically activated to recommend the best products to promote
Product recommendation overlays for video
Enhance your video ads by adding dynamic product recommendations
Create videos with AI
Just enter your website URL and we’ll create video ads for you in minutes
Create images with AI
Generate ad images instantly from a simple text prompt
AI text-to-text generation
Let AI help you write engaging headlines for social ads
Expand your reach with OpenAI
Access ChatGPT inventory, directly through Criteo GO
Reporting
Understand how your campaigns are performing down to every individual ad you run.
Attribution models
Measure your campaigns however you want to
Report customization
KPIs/ Metrics, conversion, revenue, ROAS, and more
Placements report
Granular reporting down to individual ad placement
Real-time data
Available for cost, displays and clicks
Downloadable reports
Download and share campaign performance
User behavior
New visitors, first-time buyers
Optimization
GO uses AI to continuously optimize targeting, bidding, and creative to maximize performance across channels—so you get stronger results without constant tweaks.
Automated campaign recommendations
Available via Advisor, your AI-powered assistant that recommends tailor tasks to improve performance
Account Management
Manage goals, budgets, and performance settings in one intuitive place. Criteo GO is built for lean teams who don’t have time to babysit campaigns.
User profiles
Administrator, Technical, Business, Billing, Read only
SSO Login
Single sign-on to make logging in a breeze
Billing center
Unique billing center to make payment as simple as possible
Support
Clear guidance, practical resources, and responsive support to keep your ads running smoothly from launch to scale.
Knowledge base
Help Center support for all your questions. Access here.
Live Chat
Speak to someone live to help answer any questions you have
Performance Estimator
Enter your website to see how businesses like yours perform with Criteo.
Where ambitious brands grow
These are the numbers and the stories that show why thousands of brands choose Criteo GO.
+45%
Total sales
“The ROI speaks for itself—we’re pumped about the results and excited to keep growing together."
Hedy Huang
Unice
+107%
Increase in ROAS
“With Criteo GO, we reduced the time spent managing ads, lowered conversion costs, and attracted valuable traffic to our website.”
Łukasz Mirkowski
Denon Store by Audio Forum
+32%
Total Revenue
“The solution fit perfectly with our ambitious goals, becoming a key component of our sustainable growth.”
Paulo Cantalice
Netshoes
Learn more
Want to dig deeper?
Here are some other resources to check out.
Commerce GO Unpacked Course
Criteo GO's dedicated course to help you launch your first campaign.
Advertising Glossary
Demystify digital marketing with our simple-to-understand glossary of terms.
Check out the Criteo GO Demo
Discover how easy it is to build your first campaign in as few as 5 clicks.
Get up to $1500 in free ad credit
FAQS
Got questions? We've got answers.
How easy is it to get started with Criteo GO?
Launching your first performance campaign with Criteo includes a few steps to import your product catalog (product feed), check that the Criteo OneTag is running on your website, and build your first ad set.
Check out the Criteo GO Demo.
What is Criteo GO’s pricing model?
GO campaigns run on automated budget models using CPM pricing, making it easy to optimize spend and performance.
What optimizations does Criteo GO offer?
Criteo GO campaigns are optimized to reach across the funnel. You can build campaigns to drive new website traffic to get potential customers to your website and explore your offerings. You can optimize to drive new customers, meaning we’ll help you convert website traffic into new customers who can bring lasting value. And you can focus on driving conversions to retain customers and build loyalty by re-engaging customers and visitors.
Pro-tip: Set up campaigns that activate all three objectives for a low-touch, always-on commerce growth engine.