Michelle Pruett, Author at Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Blog
Introducing Agentic Audiences
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Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer AcquisitionReach new people who are likely interested in you but don't know you yet
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- Dynamic RetargetingIncrease conversions from people who know you with personalized product ads
- Commerce AudiencesFind (and keep) your next best customer with Commerce Audiences built on real shopper data.
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- GO CampaignsCross-channel performance — simplified for brands of any size.
Retail Media
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About
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Michelle Pruett
Senior Director, Global Brand Marketing
Michelle is Senior Director of Global Brand Marketing at Criteo, where she leads a high-performing team that spans content, design, and campaigns. A copywriter through and through, her work has been featured in Entrepreneur, Business Insider, Adweek, eMarketer, and more.
When she's not working, she's spending as much time as she can with her family and fixing up an old house (theirs). Michelle has lived on three continents and is proud to be a New Yorker at heart.
Recent articles
10 commerce media truths: The principles behind digital advertising’s hottest opportunity](/content/blog/10-commerce-media-truths/index.html)
2023 Commerce Media Market-Altering Trends](/content/blog/2023-commerce-media-market-altering-trends/index.html)
Music Made and Played: Audio Mixers, Turntables, and More Consumer Trends](/content/blog/music-made-and-played-audio-mixers-turntables-and-more-consumer-trends/index.html)
Baby & Toddler Shopping Trends: Kid Travel, Mini Manicures, Diaper Growth](/content/blog/baby-toddler-trends-2022/index.html)
Global Travel Trends: Flights, Footprints, Fanny Packs, and More](/content/blog/global-travel-trends-flights-footprints-fanny-packs/index.html)
Health & Beauty Consumer Trends, Q2 2022: Hair Care, Oral Hygiene, Pregnancy Tests](/content/blog/health-beauty-consumer-trends-2022/index.html)
Pet Supply Consumer Trends, Q2 2022: Dog Diapers, Aquarium Decor, and Cat Gear](/content/blog/pet-supply-consumer-trends-2022/index.html)
Wedding Fashion is Back: Bridal Wear, Fascinators, and More Trends for 2022](/content/blog/wedding-fashion-consumer-trends-2022/index.html)
3 Ways to Prepare for the Future of Commerce](/content/blog/3-ways-to-prepare-for-the-future-of-commerce/index.html)
Shopper Story 2022: Global Consumer Trends & the Future of Commerce](/content/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce/index.html)
The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World](/content/blog/digital-marketing-spend-2021/index.html)
Election Day Consumer Trends: How the Presidential Race Impacts Big-Ticket Items](/content/blog/election-day-consumer-trends/index.html)