IDC: Criteo #1 for market share in advertising software | Criteo
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What’s next for retail media: A 2026 outlook
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IDC: Criteo #1 for market share in advertising software
On September 8, 2018, IDC published a market share report, Worldwide Digital Advertising Software Market Shares, 2017...
Key trends detailed in the report
- The digital advertising software segment is fragmented with the top 15 vendors representing less than 40% of the market despite ongoing intense merger and acquisition activity.
- The overall market for advertising software grew at 38% year on year, from $9.2 billion in 2016 to $12.7 billion in 2017.
- AdTech sales (ex-TAC) represent 4.7% of ad spend in 2017, up from 4.0% in 2016; IDC forecasts this to grow to 7.8% by 2022.