Jumia | Criteo Success Story
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Introducing Agentic Audiences
Solutions
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
What's next for retail media: A 2026 outlook
- Capabilities
- Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
- Retail Media
- Performance Media
Jumia drastically improves ROI with new optimization model
+120% ROI Nigeria
+103% ROI Morocco
+63% ROI Egypt
Challenge
Jumia is Africa’s largest ecommerce retailer, currently operating in multiple African countries. The company started out focusing on electronics and fashion, but has since expanded into travel, cars, jobs, and food.
As Jumia has grown and become more sophisticated, the challenge was to switch from focusing on driving the volume of sales, to increasing sales revenue per product line. Specifically, Jumia was looking to increase average basket value, increase sales revenue and achieve a greater ROI, and achieve scalability across multiple markets.
Solution
Criteo worked hand-in-hand with Jumia to adapt Criteo’s engine from a Conversion Optimization to a Revenue Optimization model. The new model focused on optimizing retargeting audiences against Cost of Sale and maximizing order value which delivered amazing results across the board.
How it works:
- Highly personalized ads showed products that a shopper was most likely to be interested in, when they were most likely to buy.
- Advanced bidding technology focuses bids on those who are most likely to convert.
- Ads seamlessly connected with every shopper across devices, apps, and the web through insights from our pooled data and the 1.2 billion shoppers Criteo sees each month.
- Machine-learning technology worked continuously to improve the campaign’s performance, based on specific goals.
Outcome
“We need to rely on flexible partners that can adapt fast. As the CMO, I’m always looking for partners like Criteo that can bring reach, efficiency, and flexibility. Criteo solution enables Jumia to reach the right customer, with the right message at the right time. Jumia is a very much data-driven company, so in this regard, we share the same DNA as Criteo. Criteo has been an important partner that supported Jumia’s growth, so I would definitely recommend Criteo.”
– Paul Midy, Jumia, CMO
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