Meet Criteo GO: smarter advertising starts here!

Learn more

Platform

• Commerce Media Platform: The connected commerce media environment for the open internet
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention
• Criteo GO: Self-service performance advertising powered by Criteo AI
• Commerce Max: For brands & agencies looking for retail media on the open internet
• Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
• Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
• Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
• Predictive Bidding: Bids based on the predicted value of each user to save you money
• Product Recommendations: Intent-based recommendations that drive more sales
• Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods

Challenge

Scaling high-quality traffic during peak promotional period

As one of the leading fashion retailers in Southeast Asia, H&M Indonesia needed to maximize performance during key promotional periods. The brand aimed to drive the highest number of transactions from new website visitors while maintaining high quality traffic.

Solution

Activating multi-layered targeting to capture high-intent shoppers

Criteo implemented a multi-layered targeting strategy designed to capture high-intent users across every stage of the shopping journey. This approach combined multiple audience signals, including lookalike, in-market, geolocation, and behavioral cohorts, alongside relevant contextual topic targeting and custom audience segmentation.

Results

Driving scale, engagement, and higher-value conversions

The strategy delivered strong results during promotion periods. H&M Indonesia reached more than 19 million unique users, generating 950,000 qualified visits. The campaign delivered a 100% uplift in order value. H&M Indonesia is planning to increase budgets monthly with a focus on scaling investment during peak promotional seasons.

More success stories

Interparfums elevates brand visibility +45.5% with Criteo’s ChatGPT campaign

+45.5% Combined visibility lift when ads triggered

Dentsu launches its first AI agent-run campaign through Criteo MCP

1.71M Impressions

GONSER exceeded ROAS target by 40% by building a full-funnel strategy with GO campaigns

+80% Display traffic at the same spend vs. previous partner and approach

Ready to write your own success story with Criteo?

Find out what we can do for you. Let's talk