Retail and Travel Apps See 4x More Conversions than Mobile Web | Criteo
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Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
What’s next for retail media: A 2026 outlook
The app opportunity is global, and certain industries are definitely leading conversion in terms of mobile commerce growth. Retail and travel industries are seeing app conversion rates over four and three times the conversion rates seen on mobile web, respectively.
Mobile Commerce Growth: In-App vs. Web
Retail advertisers with a shopping app and mobile web fully implemented saw 4% conversion rates on mobile web and 18% conversion rates on their apps. For travel advertisers, mobile web conversion rates were 6% while in-app conversion rates are as high as 20%.
Optimizing for the Mobile Shopper
Marketers who don’t have an app should focus on building one, and for those with an app, making sure it’s fully optimized to provide a seamless shopping or traveling experience is key to harnessing existing intent.
If executed properly, a retargeting strategy can help you reach more shoppers on their devices, no matter where they are and bring them back to make a purchase.