Programmatic & Ad Tech Insights by Todd Parsons | Criteo Blog
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Recent articles
- Discovery Is Now Performance in the Age of AI
- Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era
- Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements
- Advanced AI and the Future of First-Party Data in Advertising
- The Bottom Line of Privacy Sandbox Testing: What You Need to Know
- What It Takes to Test Google’s Privacy Sandbox
- The State of Addressability: Our Strategy for 2024
- The Multifaceted Solution for Addressability: What Marketers Need to Know
- Criteo Product Update: Purpose-Built Solutions for Commerce Outcomes
- Mythbusting Contextual Advertising: Why Every Marketer Should Test It
- What Google’s News Means for the Future of Personalized Advertising