Michaels (RM) | Criteo Success Story
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A combined onsite Display and Sponsored Products campaign drove strong ROAS for an art materials brand on Michaels.com
+926%
Increase in ROAS
+412%
Increase in sales
125K+
Total impressions
Challenge
Boosting return on ad spend at Michaels.com
A large art materials brand that has been a longstanding category leader wanted to launch a digital advertising campaign on Michaels.com that would deliver strong return on ad spend.
In partnership with Criteo, the art materials brand was able to launch a robust Retail Media campaign that leveraged two key creative ad formats: Onsite Display and Sponsored Products.
Solution
Elevating visibility with a dual-format strategy
The Criteo team worked with the art materials brand to develop an Onsite Display strategy that featured Preferred Deals during a Michael’s Art Supplies Merchandising campaign, as well as on additional pages throughout the campaign’s flight dates. At the same time, the Criteo team ran the art materials brand’s Sponsored Product ads.
Results
Exceeding expectations for a leading art brand
Criteo also worked with the art materials brand to continuously optimize placements for both ad formats to ensure maximum visibility. Leveraging both Onsite Display and Sponsored Products proved to be a successful strategy, and the art materials brand exceeded their goals. As a result of working with Criteo, the company increased their return on ad spend by 926%, drove a 412% increase in sales, and generated over 125K impressions.
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Retail Media
Reach and convert shoppers with relevant ads near the digital point of sale