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Isopure drives 80% sales growth for new product launch at Costco with search and onsite video

80% Sales
84% New-to-brand customers driven by video
19x PDP views

Challenge

Maximizing reach and conversion for a new product launch

Isopure is a premium nutrition brand known for high-quality, protein-forward products designed to support active lifestyles. Best known for its zero- or low-carb protein powders and ready-to-drink beverages, the brand focuses on clean formulations that help consumers meet their protein goals while fitting seamlessly into everyday routines.

The brand launched a new protein water at Costco and wanted to ensure it could reach new shoppers at the top of the funnel while maximizing efficiency and performance at the bottom of the funnel.

Solution

Testing new formats with clear measurement

In partnership with Criteo and Flywheel, Isopure became first-to-market in testing onsite video on Costco in a self-service capacity, alongside its current allocation of sponsored products. This innovative approach allowed Isopure to simultaneously reach shoppers at different stages of the purchase journey.

Running both formats together delivered a stronger, more complete strategy than either tactic alone.

Results

Driving performance across the purchase journey with a balanced ad mix

The display and sponsored products mix created an efficient, acquisition-heavy, and conversion-optimized strategy—ensuring Isopure captured both new audiences and in-market shoppers while maximizing return on spend.

Awareness & Engagement

• 19× increase in total Product Detail Page (PDP) views
• 70% increase in PDP view rank

Customer Acquisition

• 84% of total new-to-brand (NTB) customers were driven by video
• 400% lower cost per NTB customer versus sponsored products

Sales Performance

• 80% total sales increase
• 7% sales rank increase

Ultimately, Isopure’s first-to-market test of self-service onsite video at Costco proved that innovative ad formats, when combined with core search tactics, can create a more robust and measurable path to new product launch success.