Freshop | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
A top beverage earns triple-digit growth in return on ad spend with an always-on campaign on Freshop
+629%
Return on ad spend
$26K+
Sales
5MM+
Impressions
Curious about how we can help you?
Freshop is an online platform that helps grocery retailers get online and grow. With the goal to empower grocers to compete in today’s digital grocery marketplace, Freshop supports over 1,900 retailers across 9 countries to leverage their brand online and go beyond customer expectations.
A leading beverage brand working with Freshop wanted to increase their product visibility, drive revenue, and deliver strong return on ad spend for various categories across Freshop’s retailers. To help the beverage brand achieve their goals, Freshop tapped into Criteo’s leading retail media and commerce growth capabilities.
Leveraging an always-on strategy to bring powerful results
Freshop and the beverage brand turned to Criteo to help them launch an always-on campaign that would continuously generate customer acquisition and retention. The campaign leveraged a winning strategy developed by the Criteo team that included running uncapped line times with a capped budget. This approach allowed the beverage brand’s budget to flow freely based on the highest revenue impacting categories.
By running the always-on campaign with Criteo, the beverage brand earned 5MM+ impressions. The brand also saw the direct impact that leveraging an always-on strategy has on increasing sales and return on ad spend. The brand generated $26K+ in sales and an impressive +629% increase in return on ad spend.
More Food and Drinks Success Stories
Isopure drives 80% sales growth for new product launch at Costco with search and onsite video
80%
Sales
Isopure drives 80% sales growth for new product launch at Costco with search and onsite video
Food and Drinks
80%
Sales
84%
New-to-brand customers driven by video
19x
PDP views
Read story
Wine Country Gift Baskets accelerates holiday growth with +28% ROAS using GO
+28%
ROAS YoY
Wine Country Gift Baskets accelerates holiday growth with +28% ROAS using GO
Food and Drinks
+28%
ROAS YoY
+13%
Media spend
+10%
Average cart value
Read story
Uber Advertising drives +54% revenue share shift across Australian campaigns
+11%
PDP share in related categories for a snacking brand
Uber Advertising drives +54% revenue share shift across Australian campaigns
Food and Drinks
+11%
PDP share in related categories for a snacking brand
+54%
Revenue share in the category for an alcohol brand
Ready to write your own success story with Criteo?
Find out what we can do for you.
Let's talk
Retail Media
Reach and convert shoppers with relevant ads near the digital point of sale
Learn more