Wiber | Criteo Success Story

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How Wiber Rent a Car drives reservations with automated bidding

658% Increase in sales
637% Increase in revenue
165% Increase in revival rate

Wiber Rent a Car is a new type of car-for-hire company that guarantees transparency, simplicity, and a high-level of customer care. They do all this by applying cutting-edge technology and service throughout the customer journey — from making a reservation to dropping off the vehicle.

Wiber offers convenience to their customers by providing alternatives to waiting at a counter or handling paperwork. Two of their standout solutions include the Wikey Smart Box, where customers can pick up their keys from a designated vending machine, as well as the Wikey Smart Car, that lets customers pick up and drop off their cars only using their mobile phones.

Generating performance with digital advertising

Wiber and Criteo partnered on conversion-focused retargeting campaigns to generate performance, leveraging Criteo’s automated bidding tool for optimal efficiency. This allowed them to set a target for which Criteo’s engine would optimize their campaign automatically, also taking market data into account.

A partnership for long-term success

Wiber and Criteo’s partnership allows for strategic collaboration to solve current and future needs. Wiber is always looking to optimize their consumer journey. When thinking about the future of their strategy, Martín said, “We will definitely continue using Criteo for lower and mid funnel.”