VINO75 | Criteo Success Story

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How VINO75’s digital marketing helps customers channel their inner sommelier

2.1x Increase in conversion rate (CVR) year over year
41% Decrease in cost per order (CPO) year over year
41% Increase in reach year over year

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With a catalogue of over 4,000 labels, VINO75 is the leading online shop for wine and spirits in Italy. Their aim is to truly innovate the distribution of wine throughout the world while helping wine and spirits enthusiasts, who aren’t necessarily experts, find what they’re looking for. They even connect customers with real sommeliers to find everything they need, from gifts to the perfect complement to an important meal.

The company understands more than most online retailers that their customers demand convenience, ease of shopping and mobile shopping, fast shipping, and an exciting list of new products, as well as exclusive discounts, previews, and giveaways.

When it comes to marketing, VINO75 knows that success hinges on improving the customer experience. Their Marketing Manager, Alessandra Martusciello, believes that “The next step for companies will therefore be to understand how they can further improve the customer experience: the ones who manage to do that sooner and better than their competitors will be able to attract new clients and retain ever increasing numbers of their current ones.”

In order to acquire new clients and retain existing ones—all while focusing on costs—VINO75 partnered with Criteo.

Making their brand known

Gaining brand visibility isn’t always cut and dried for wine and spirit retailers. Alessandra Martusciello elaborates, “Working in the alcohol sales sector, we cannot use many advertising channels. Google, for example, doesn’t allow us to remarket or run display campaigns. Criteo therefore helps us to have a presence in an important part of the web where we would otherwise be completely invisible.”

Martusciello goes on to say, “We haven’t had any other partners because the collaboration has always been so rewarding. The advantage is that Criteo, thanks to dynamic retargeting, allows us to re-propose products to customers who have viewed products on the website or new products and therefore “re-engage” those who have left the website without completing the purchase, proposing the right product at the right time. The dynamic retargeting campaign has undoubtedly been a success.”

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