The Luxury Closet | Criteo Success Story

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Revolutionizing luxury with data-driven marketing solutions

Key Metrics

Business

Industry

Solution

Region

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Challenge

When it comes to thrift shops and secondhand fashion, people rarely think of high-end, pristine luxury goods. That’s all changing, thanks to retailers like The Luxury Closet, that mix affordability with luxury labels.

“The Luxury Closet has one very unique advantage,” says Pablo Durante, Chief Marketing Officer. “Being based in Dubai, we can tap into the closets of some of the richest people in the world.”

In the past year, The Luxury Closet has become a global force, reaching fashionistas across the world. Recently, the retailer raised $11 million in its growth round and acquired Guiltless, a Hong Kong-based eCommerce site.

Solution

Building customer loyalty quickly

Right now, The Luxury Closet is focused on accelerating its global growth, while building out its local presence in the Gulf countries (GCC).

“You need to build the trust, not only of your brand, but of eCommerce in general,” says Pablo. Winning over loyal customers is key.

To do this, The Luxury Closet uses data to target the right audience and build customer lifetime value.

Data-driven personalization that keeps users hooked

By using data, The Luxury Closet is able to make smart decisions about what will resonate with customers and keep them coming back for more.

“We are focusing right now on personalization and recommendation,” says Pablo. “I need to ensure that if you look for something, you find what you are looking for.”

Data-driven marketing tools take out the guesswork. Sophisticated solutions like Criteo offer a deep dive into different customer behaviors.

Criteo helps The Luxury Closet to grow their audience with a web traffic campaign. This then helps grow orders from the campaign month-over-month in both new and existing markets.

Results

Driving Customer Experience

“We're trying to give a memorable experience to our customers. My main goal is to make people not only happy about the product but happy with the experience.”

Ready to drive more traffic and discover new customers? Check out how Criteo can help.

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Additional Solutions