Shopify | Criteo Success Story

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Criteo advertisers see an average 4.5X ROAS and reduced costs per visit with Shopify Audiences

4.5x

ROAS

Curious about how we can help you?

Solution

Criteo and Shopify Plus customers use Shopify Audiences to maximize their ad performance and find more customers on top ad platforms with unique commerce insights only available on Shopify. The following examples highlight several success stories and include Criteo’s measurements for ad performance.

Results

Garden and landscaping supplier achieves 7X ROAS for new customers

To attract new high value customers, an online garden and landscaping supplier got creative with customer engagement. They leveraged Criteo’s ability to create a lookalike of their existing site buyers and combined it with Shopify’s custom Retargeting Boost list. By narrowing down their targeting efforts to reach users in key regions while optimizing conversions, the supplier was able to jumpstart new sales and achieve a 7.3X return on ad spend (ROAS) for new customers.

Upscale retailer drives 8K Highly Qualified Unique Visitors

An upscale homewares retailer looking to boost site traffic and visibility with relevant shoppers targeted a combination of potential buyers using Shopify Audiences and a Criteo-generated lookalike of their Shopify Audience. Optimizing their campaign towards clicks, the retailer was able to drive over 8,000 site visits while maintaining a $.40 cost per visit.

Sporting goods retailer drives 4X ROAS with their retargeting

An online sporting goods retailer was looking to increase their customer base as well as sales. Targeting Shopify’s Retargeting Boost audience list with Criteo, they set a strategy to deliver conversions while leveraging dynamic ads and Criteo’s product recommendation to increase sales, customers and new product discovery. Their campaign was a success and exceeded their 4x ROAS goal while driving net new conversions.

Meal service boosts subscriptions

A growing meal service values new customers who bring a high lifetime value when they sign up for subscriptions. Targeting their Shopify Audiences via Commerce Growth Acquisition, the meal service drove 50 new subscriptions while staying within their target ROAS range.