Shipt | Criteo Success Story

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Platform

Commerce Media Platform: The connected commerce media environment for the open internet
Commerce Growth: For marketers & agencies looking for automated acquisition & retention
Criteo GO: Self-service performance advertising powered by Criteo AI
Commerce Max: For brands & agencies looking for retail media on the open internet
Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
Predictive Bidding: Bids based on the predicted value of each user to save you money
Product Recommendations: Intent-based recommendations that drive more sales
Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

Solutions

By business

For Advertisers: Connect products to people with performance media and retail media
For Retailers: Earn incremental revenue with retail media
For Media Owners: Grow revenue faster with the power of commerce
For Agencies: Differentiate and deliver value with commerce intelligence
For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook

Capabilities

Performance Media

Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
Customer Retention: Increase customer lifetime value from people who already know you
Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
Video Advertising: Drive discovery and engagement with online video
GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale

Resources

General

Resource Center: Reports, guides, webinars, and more to inform your ad strategy
Blog: Fresh insights on commerce media and digital advertising
Success Stories: How others have realized their goals by partnering with Criteo
Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
Glossary: Definitions of the most common digital advertising terminology
Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
Events: See where Criteo will be next

Creative Formats

Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen.

About

Company: Get to know Criteo
Investors: Information for investors
In the News: Press releases and mentions
Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
Sustainability: Our approach for a sustainable future
Trust Center: Our ad ethics, privacy, security and business integrity practices
Careers: Explore open opportunities

Shipt triples membership base with Criteo’s dynamic retargeting solution

+329% Reduction in target cost per acquisition
3x Increase in membership
150% Increase in number of markets they service

Challenge

Shipt is a membership-based grocery marketplace, enabling delivery of fresh foods and household essentials. It is the fastest growing on-demand grocery delivery service in the US and was acquired by Target in 2017. Grocery delivery has become extremely competitive as a result of Amazon’s acquisition of Whole Foods in 2017. To get ahead of the new businesses entering the marketplace and to capitalize on increased search volume, Shipt was looking to aggressively increase its membership growth.

Solution

Shipt partnered with Criteo to help the company complete its full funnel strategy. With Criteo’s dynamic retargeting solution, Shipt targeted people at the bottom of the funnel, re-engaging users after they visited the Shipt website by delivering ads at the right place and time and pushing them to convert with special offers. By layering on Criteo’s customer reengagement solution, Shipt was also able to upload its CRM data to ensure that offers were only pushed to non-existing members. Criteo’s publisher network and the unrivaled amount of direct relationships, on top of the ability to purchase in all of the major exchanges, allowed Shipt to find potential customers across multiple devices. Shipt was also able to ensure on-brand creative while maintaining performance, thanks to Criteo’s Creative Services team, which specializes in understanding brand guidelines and testing to deliver maximum results.

The dynamic retargeting campaign performed so well at the bottom of the funnel that Shipt is exploring Criteo’s solutions for the top of the funnel, including Criteo’s customer acquisition solution for finding new customers.

Results

"In the past two years we have tripled our membership base at half the cost, while scaling very quickly. We have also become a lot more efficient and Criteo is a huge part of that. Criteo’s technology and engine is best in class by far. It helps with the optimization and performance of our spend which is invaluable to a growing company like ours." –Jerome Manuel, Director of Growth & Performance Marketing