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Represent Clothing boosts conversion rate by 80% with expanded retargeting on social and the open internet

+56%
Sales
+153%
ROAS
+80%
Conversion rate

Challenge

Maximizing full-funnel profitability

Represent Clothing is a British luxury streetwear fashion label, embodying meticulous design, relentless effort, and innovative craftsmanship. The UK-based company was founded in 2011 and is successfully growing their business internationally. Today, Represent Clothing is marketing through both digital and instore activations collaborating with premium wholesalers.

The brand began collaborating with Criteo in February 2023. After successfully launching awareness and traffic campaigns to support Represent Clothing’s international expansion, the team shifted their focus to driving conversions as part of their full-funnel strategy and maximizing overall profitability.

Solution

Leveraging behavioral data to optimally retarget fashion lovers

Represent Clothing activated Meta inventory for their German and Dutch retargeting campaigns, quickly expanding to include the UK and US.

Leveraging Criteo’s deep understanding of shopping behaviors, these retargeting efforts re-engaged and converted previous website visitors across the open internet with highly personalized ads that aligned with Represent Clothing’s brand and user experience.

Understanding that shoppers often discover new brands on both the open internet and social platforms, Criteo helped Represent Clothing extend their reach by incorporating social inventory on Instagram and Facebook into their retargeting strategy. This expansion significantly boosted their reach and effectiveness.

“Adding Meta inventory allowed us to reach our customers on a channel where they are already very familiar with our brand, and therefore helped us scale performance through Criteo and boosted sales in multiple markets.”
Harrison Kirkness
Digital Marketing Manager at Represent Clothing

Results

Stitching up sales with a well-dressed ROAS

Thanks to the incremental sales and reach on social inventory, the Represent Clothing team was able to achieve a remarkable 56% increase in sales only one month after the activation from their retargeting campaigns. The team’s data-driven approach was further validated by a 153% boost in ROAS and an 80% uplift in conversion rates during the sales period. Following the sales period, Meta profitability remains high across all markets.

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Dynamic Retargeting
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