Nykaa | Criteo Success Story

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Nykaa adds Criteo Dynamic Retargeting to target mobile and app users and sees sales increase seven-fold

Results

7.5x Increase in sales
54% Increase in Average Order Value
1.7x Increase in ROI

Challenge

Nykaa is the largest beauty shopping destination in India, offering a wide variety of beauty merchandise ranging from hair and makeup to skincare products. Nykaa was looking to expand their digital marketing capabilities after realizing that they were only reaching about 2 to 3 percent of their overall cookie ad pool. With India moving towards a mobile-first society, they also wanted to ensure their digital campaigns were reaching customers on their preferred platforms.

Solution

Nykaa achieved a significant increase in sales by leveraging Criteo’s mobile and in-app retargeting solutions. With Criteo Dynamic Retargeting, Nykaa delivered highly personalized ads to shoppers in their preferred format, based on their browsing behavior.

Outcome

Criteo Dynamic Retargeting delivered:

5X increase in sales
54% increase in Average Order Value
7X increase in ROI

“Criteo’s performance marketing solutions, based on machine learning technology, are intelligently configured to know the exact moment at which to target a consumer.”