MUST’IT | Criteo Success Story
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How MUST’IT maximized full-funnel marketing performance
2.50x Site traffic uplift after TV ads
1.95x Average number of events per user
2.15x User LTV (Lifetime value)
Realization of “TV-to-Digital” strategy
MUST’IT focused on formulating an effective marketing plan by measuring the synergy between TV and digital to find the optimal mix. Using Criteo’s Shopper Graph, MUST’IT could identify users who watched their TV ads as well as visited their site. MUST’IT analyzed their shopping behaviors such as what products they browsed and what they put in their shopping carts to optimize engagement and better evaluate attribution.
Through TV Audience Extension, MUST’IT increased the number of on-site events after the TV advertisement spot by 2.5 times.
Creating strong customer lifetime value
Overall, the TV Audience Extension campaign demonstrated that targeting highly active users based on TV viewing can deliver immediate results and has potential for long-term customer value. MUST’IT was able to support their marketing goals from brand awareness to product consideration and conversion.
During the campaign, user activity doubled on the platform and customer growth also more than doubled. TV Audience Extension users generated 1.95 times more events on the MUST’IT platform.
In addition, churned customers are re-introduced through the TV extension, resulting in additional purchases.
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