La Redoute: Facebook Retargeting Success Story | Criteo
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La Redoute doubled their CTR and drove 28% of incremental sales from new product discoveries with Criteo Dynamic Retargeting and Facebook Dynamic Ads
Challenge
French fashion and home goods retailer La Redoute constantly looks for new ways to increase customer acquisition and boost sales from new customers and products not previously viewed. To achieve this, La Redoute looked to Criteo to expand its Criteo Dynamic Retargeting campaigns to Facebook Dynamic Ads.
Solution
Criteo is able to truly evaluate each shopper’s journey across devices and destinations – and accurately assess purchase intent. La Redoute leveraged this capability across Facebook’s properties to deliver personalized offers precisely when new customers were most likely to convert.
Outcome
By adding Facebook Dynamic Ads to its existing Criteo Dynamic Retargeting campaigns, La Redoute was able to:
- Convert +10% more new customers
- Double its CTR and triple its conversion rates
- Achieve 49% lower cost of sale
- Generate 28% of incremental sales from new product discoveries
More Apparel and Fashion Success Stories
Schutz BR drives +68% revenue growth with Criteo app retargeting
+68% Revenue with only 14% budget increase
H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods
19M unique users reached
Beymen turns peak season into +84% app revenue growth and +62% ROAS
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Dynamic Retargeting Increase conversions from people who know you with personalized product ads Learn more