KALYAEV | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
KALYAEV reaches new audiences with Criteo’s web traffic solution
12.4%
of new website users are generated by Criteo’s consideration solutions
8.47x
Full-funnel campaign return on ad spend (ROAS)
Business
Industry
Solution
Driving new, high-quality web traffic
KALYAEV was already working with Criteo on conversion campaigns but wanted to move up the funnel to attract new audiences.
According to Anton Romanov, Head of Online Marketing at KALYAEV, “Retargeting does a great job bringing interested audiences back to the website, the cost per conversion is low, the conversion rates are high, and the results are excellent. The problem is that with retargeting campaigns we do not attract new audiences.”
To expose its brand to new prospects, KALYAEV partnered with Criteo on a web traffic campaign. Within the campaign, they used two different audience solutions to reach as many qualified people as possible.
With the Similar Audiences option, AI ran an analysis of KALYAEV’s website visitors to understand their shopping behaviors based on hundreds of intent signals such as engagement, navigational depth, and buying frequency. Criteo’s algorithm then found lookalike audiences who shared the same shopping behaviors.
Criteo’s Commerce Audiences option enabled KALYAEV to target users who were actively researching and adding apparel and/or outerwear to a basket, based on Criteo’s real-time shopping data.
When asked about their experience working with Criteo, Romanov said, “I like that with Criteo I don’t have to worry about anything — you do all the work for us. If new solutions appear, you always offer to try them. You have smart algorithms. All this saves our time and drives results.”
More Apparel and Fashion Success Stories
Ready to write your own success story with Criteo?
Find out what we can do for you.
Let's talk
Audiences
Find and keep your next top customer with the largest commerce dataset
Learn more
Dynamic Retargeting
Increase conversions from people who know you with personalized product ads
Learn more