HSE24 | Criteo Success Story

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HSE24 expands reach with upper funnel traffic campaigns

Key Metrics

82% of the users had retention greater than 10 days
67% of ad clickers returned at least once to the website
19% came back at least 5 times to the website

Business

Advertiser

Industry

Apparel and Fashion

Solution

Audiences
Customer Acquisition

Region

EMEA

HSE24 launched its omnichannel retailing in 1995, expanding significantly over the years to include platforms like TV, online, mobile, and social media, establishing itself as a strong force in home shopping.

HSE24 aims to bring their storytelling from television to their website to continue their ecommerce growth, utilizing a robust digital advertising strategy with Criteo to add new customers and expand their affiliate channel.

Advertising Strategy

HSE24’s campaigns leveraged Criteo’s Similar Audiences and Commerce Audiences to target both potential and existing customers effectively.

Quote

According to Jasmin Schebrich, Senior Online Marketing Manager at HSE24, “The aim is to further improve the online area so that we can not only attract loyal customers but also retain additional customers in the long term. The cooperation with Criteo fits well into our strategy, as it allows us to address customers more specifically in different areas.”

Looking Ahead

Schebrich expressed excitement about testing, learning, and optimizing future upper funnel campaigns, believing there are more opportunities for audience engagement and conversion.