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HP has successfully created powerful synergies between its digital marketing levers and Criteo solutions. This partnership has allowed HP to increase the proportion of revenue generated by Criteo by 300% and double its ROAS.

Challenge

HP wanted to boost its website traffic and optimize conversion efficiency, while promoting itself as a brand. With a revenue of more than 50 billion dollars, HP is the world’s leading provider of printing solutions and personal systems. HP leveraged Criteo to help reengage visitors to its website in order to consolidate market growth.

Solution

Criteo established a longstanding partnership with HP to support the printing solutions provider in enhancing its performance. Its support has enabled HP to increase revenue generated by Criteo by 300% and to double its ROAS over a two-year period, allowing the company to further strengthen its position as market leader. The HP group is now using Criteo products in six other countries in addition to France.

Outcome

The partnership between Criteo and HP resulted in:

• A 300% increase in revenue generated by Criteo
• Doubling of ROAS for campaigns
• Enhanced cost management
• Successful synergies between HP digital marketing levers and Criteo solutions

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