Endo.pl | Criteo Success Story
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How Endo.pl reaches and inspires new customers
+31%
Users reached
+103%
Qualified site visit
+7%
Sales revenue
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Reaching Endo.pl’s best-fit new customers
To increase visibility with their highest-value prospects on the open internet, Criteo created a campaign for Endo.pl focused on driving new traffic to their site. In this campaign, Criteo created audience segments that were similar to Endo.pl’s existing customers using their massive shopper dataset and advanced AI to reach their most valuable prospects.
And Endo.pl believes in speaking to customers wherever they are in their purchase journeys. Kielak says, “We believe we should focus on blending reach and quality in terms of targeted advertising, in order to build what is extremely important in this field – brand awareness.”
He elaborates, “This is what drives customers to consider making a purchase and then to actually convert. It is a process consisting of particular steps, none of which should be omitted.”
Building a long-lasting partnership
Endo.pl continues to look for new ways to reach new customers and engage with existing customers online and will continue to explore those paths with Criteo.
Kielak says, “We count on the long-standing experience of Criteo, general market knowledge and useful tools such as the analytics dashboard that help us draw accurate conclusions in terms of our business performance.”
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